Make Your Content Work for You with Automated Internal Linking
Everyone knows that internal linking on content pages is important—but do you know how important this tactic is for driving results? If you’re not doing it strategically, you’re leaving traffic and revenue on the table, or worse, handing it over to your competitors. Luckily, we have the tools to not only identify and add relevant links to your pages, but to automatically update on the fly, as well.
Let us explain:
The BrightEdge Content Link Equity Manager (or LEM for short) is a few lines of code that gets dropped into the footer of the page template, kicking off a process that begins with evaluating each individual page’s content, then scouring the rest of the site to find semantically similar content. The platform will dynamically pick the best links and add them to each page thus leveraging the full content equity.
The result: a semantically rich tapestry of interlinked content, aiding users with navigation and forcing the search crawlers to re-prioritize your pages.
LEM is dynamic so every page has a unique set of links. This set will also evolve over time as the platform reevaluates and optimizes. This all works automatically and is designed to wring as much equity as possible from all of your content. And boy does this work.
We’ve seen that sites with LEM get crawled faster, more frequently, and achieve organic results faster than sites that haven’t deployed it. But it was one big whoops that showed us exactly how important LEM’s role is.
One customer updated their website, mistakenly dropping LEM code from their pages. It wasn’t on purpose and no one noticed anything at first. After a week or two their traffic had stopped growing, but some up and down is normal. After a couple of more weeks their organic traffic was in free fall. They called us to help solve the problem and we quickly identified the issue: the LEM was missing. Before we had things turned around they had lost two-thirds of their organic traffic.
While we can’t guarantee that LEM will always make this big of a difference, we’ve seen enough examples of this working that we know creating an intelligent network of internal links helps the search engines find and evaluate your site’s content.