How many blog posts should I do a week?

What is the importance of regular blogging?

Regular blogging helps you engage with the wider community and build rapport with your intended audience. Blogging allows you to explain your opinions and demonstrate your expertise on a regular basis. Fresh content will help keep readers interested so they continue to build a relationship with your brand.

Blogs are also great for SEO because search engines like to display sites that show active involvement through regular updates. Writing a blog will help you incorporate a variety of different types of information about your industry into the content, will which boost your domain authority and the placement of your website on SERPs.


How many blog posts should I do a week?

The frequency of your blog posts will depend upon a few different factors. You will need to think about:

  • Your industry and how often your customers expect news and information. For example, the blog on a gossip or news site will need to be updated multiple times per day to remain current, while a lifestyle blog will likely only need updates once or twice a week.
  • The traffic patterns of your blog. If your site is seasonal, such as a retail company that specializes in holiday gifts, you might post at least every day during the height of the season, but taper off to once or twice a week in the off season.
  • The frequency with which you should reasonably be able to write on your blog. Do not be overly ambitious so that you start out strong but end up losing focus. Instead, try to be realistic about your schedule and come up with a frequency you can maintain.

When it comes to establishing the frequency and cadence for updating your blog, the more often you can publish valuable information, the better. However, consistency is far more important than publishing every day. If you cannot stick to a daily schedule, it is better to create a frequency of two to three times per week that you can maintain. This also helps set expectations for your readers so that they know when they can expect new content and will make repeat visits to your blog.


How do I create an editorial calendar?

Once you have your target schedule, you want to focus on building an editorial calendar around the topics that would most likely interest your readers. Create an outline of your ideal buyer personas and then map these personas to their buyer journey. You want to understand where your targeted customers are in their path towards conversion and understand what they need to see to encourage them to make that choice. Use keyword research and the BrightEdge Data Cube to uncover topics that your target audiences want to see.

As you begin to develop content, remember that the majority of the people who are referred to your website from a search engine are at the top of the sales funnel. While it can be tempting to produce content that focuses on your brand, this type of material will be less appealing to this group and may lead to drop-off. Instead, focus your content on interesting and informative material that will entice this audience to seek out more information about your company and products.

Blogging can be a valuable resource to attract new customers to your site and build relationships with them. A successful blog is built on sharing high-quality content on a regular cadence that revolves around the needs of the users.

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