How does video content benefit my site?

How has video grown over the past few years?

The growth of video content has been enormous. Some estimates say that by 2020 about 80 percent of online traffic will be consuming video content. There is a growing appreciation of video content format and this form of visual marketing is also now preferred over text by an estimated 59 percent of senior executives. Brands that want to remain relevant will need to dive into video creation to develop the type of content that customers are demanding.


What is the benefit of offering video content on my site?

Marketers often focus their video marketing efforts on YouTube, where successful videos can go viral and help draw major attention to the brand. However, there is also considerable benefit to offering a number of different videos right on your website. These videos will help to enhance the personal connection between the viewer and the brand. By providing powerful imagery, video content provides readers with an easy means of connecting with the brand and seeing how a particular product or service might help their lives.


How do I know which videos to post on my site?

The videos that should be posted on your website are often those that are more oriented towards your brand and late-funnel visitors. For example, online product demonstrations can be a great way to help potential customers feel as though they are almost touching your item. Seeing this firsthand can boost their confidence in your product’s performance and its ability to serve their needs. Video interviews with organizational leaders and customer testimonials can also be great options for posting on your website.

Videos are a wonderful way to improve your website by adding more variety to your content and making your material more appealing to a greater audience. Understanding how videos work for you can help you create an effective strategy and elevate the performance of your site.

2017 BrightEdge Research: 57% of All Traffic is Mobile

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