How To Increase Site Ranking for an Unranked Page?
How to increase rank on Google for an unranked page?
When you have a page that does not have high rankings that will bring in interested readers or help with your site organization, it can be frustrating. Here is how to increase rank on Google for an unranked page.
- First examine the content you have on your page. Is it well-written? Does it have a strong opening that pulls in readers? Does it use visuals to help communicate its meaning and engage people further? Is the content itself dated?
- Next, see how this page stands within the rest of your website. Do you have other pages that link to this page, or does it mostly stand on its own and readers struggle to discover it?
- Then, look to see what this page has been optimized for. Have you employed SEO best practices to ensure that your desired keyword is prominent on the page? Do you have other pages on your domain that compete for the same keyword?
Once you have gathered this information, you will start to gain a better idea of why your page doesn't link as you desire. You might find that more than one of these reasons contribute to the poor performance of your content. This will give you a starting point of how to increase rank on Google for this particular page.
- If your page is poorly written or out of date, you must begin by correcting this problem. See if the content can be repurposed, edited, or updated to make it more in line with what your readers want to see. This includes adding images or other visual content on the page, as these images help people engage with the material.
- If your content is not well-connected with the rest of your site, you will want to correct this as well. Comb through the rest of your site to find other pages that discuss similar content. Create internal links that will bring people from outside pages back to the poorly-ranked page and vice versa. This will help people find and engage with the material, which will boost rankings.
- If your content has not been well optimized, take a look at your targeted keywords and see which ones will fit well with this piece of content. Edit the piece to ensure that the page has been well developed for this keyword and answers the needs of those searching for this particular topic. Then, fully optimize the page for the topic, including using the keyword in the title, URL, image alt text, meta description, and several times throughout the content. This will help your content catch the eye of the search engines.
Regardless of the reasons that your site initially failed to rank well, throughout your efforts to boost your ranking, you also want to take the time to promote the piece to the search engines and your readers. Drawing traffic to the content is the best way to show the search engines and your audience that the piece has been updated to better fit their needs. This means using the content wherever it fits best. For example, if it fits with your social media campaigns, share it with your followers. If it fits into an email for a targeted persona, use it in your email promotions. Help people discover the content, as traffic and engagement will help search engines themselves pay attention to the material.
Altogether, these strategies should help you raise the ranking of content that ranks poorly.