Conveying trust and authenticity to your audience is a key component in gaining competitive advantage. An estimated 80 percent of customers say that authenticity is critical when they determine whether or not they want to follow a particular brand. Influencer marketing can be an important building block in conveying both of these messages to your […]
BrightEdge are proud have Resolution Media as a premium sponsor at Share13. As part of the Share13 blog series we had the chance to catch up briefly with Alan Osetek, President of Resolution Media as he prepares for his panel presentation on the Digital CMO. Alan is presenting alongside Mike Grehan from Incisive Media, Jeremy […]
As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic changes aiming to give users a better search experience. The convergence of paid, owned, and earned media caused many a debate on how people pitch SEO. […]
Last week BrightEdge had the opportunity to catch up with Robin Francis, Senior Manager of Search at Autodesk. Robin is a panelist on the “Aligning Content and SEO” session and is going to talk about your web content strategy is critical in order to scale SEO. This post features extracts and comments from our interview with Robin.