Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark their competitors. SEO is a zero-sum game where the listing in the highest rank gets roughly twice as much traffic as the one below it, so benchmarking […]
The digital world has become increasingly competitive. According to IBM, roughly 90 percent of the information on the Internet today has been produced in just the past two years. To answer the need of businesses trying to compete in this saturated space, BrightEdge has developed Share of Voice to help you see exactly how much […]
Did You Know… That the BrightEdge platform can give you detailed information about prospective clients without access to their site analytics or Webmaster tools accounts? BrightEdge can help you to beat the competition and win new business opportunities with little upfront setup. Talk with your agency CSM for more ideas on driving BD insights for […]
Did You Know… That the BrightEdge platform makes it easy to keep a pulse on changes to the SEO landscape? Features such as Share of Voice and Data Cube Time Machine provide insight into how tracked competitors are impacted and bring to light aggregate changes in the SERP landscape. Ask your agency CSM for more […]
To get a truly competitive edge as a digital marketer or advertiser, it’s important to understand and use the concept of share of voice. Simply stated, share of voice is about how much of the pie you’re getting; what percentage of the digital space is yours? How much of all online content and conversations is […]
Thought-leadership article from leading interactive marketing agency, Rosetta, describes the impact of Google Penguin update based on BrightEdge S3 data. The study analyzes multiple variables to isolate the impact of Penguin including rank performance, back link profile, URL structures, competitive analysis and more.
Win in SEO with our patented BrightEdge Share of Voice. Big news at BrightEdge last week – we were issued our first patent by the United States Patent Office for our immensely popular SEO competitive intelligence technology. The patent is called “Operationalizing Search Engine Optimization” and grants BrightEdge the ability to use its unique method for measuring Share of Voice in search engine rankings.