Recognized by Forbes and Inc.com as a must-attend conference – next week on October 24th -26th – Share16 plays host to a unique mixture of leading brands, search and content marketing practitioners and digital marketing influencers. Featuring over 70+ speakers from leading brands and technology titans, such as Google, YouTube, Microsoft, Facebook, Oracle, Salesforce, and Adobe… Share16 will be […]
Following the outstanding ‘sell-out’ success of Share15 and a record-breaking year of growth and m arketing innovation at BrightEdge, I am delighted to announce the launch of the new Share16 website. This year, the industry’s leading, case study-driven, peer-to-peer digital marketing event takes place on October 24 to 26 at the Westin St. Francis, right in the heart […]
“How many SEO keywords should I target?” is a common question SEOs and marketing departments consider as they try to maximize business results and ROI. For most companies, SEO has the highest ROI of any of the channels, and that is a fact that continues to grow as search gets better at understanding what the […]
It’s clear that SEO can bring additional traffic and revenue to a website, but with constant algorithm updates and changes from Google—like Penguin, Panda, and the infrastructure update, Hummingbird—it can be difficult to know how to prioritize your SEO plan. In this post, I’ll talk about five of the most common obstacles in having a […]
Share13 has hit new heights with over 500 senior level executives and practitioners offering attendees an opportunity to hear from industry thought leaders and interact with highly accomplished marketers and brands. Last week I managed to catch up, alongside my colleague Nag Patta, with Dave Lloyd from Abobe.
Like the Olympics, SEO and SERPs have evolved constantly. SERPs now feature more image, video, social & local results in SERPs, along with text-based results. See how BrightEdge Blended Rank arms marketers to achieve greater SEO results by tracking true blended rank and providing insight into competitive intel, influence of social media and impact on web analytics based on blended rank.
Thought-leadership article from leading interactive marketing agency, Rosetta, describes the impact of Google Penguin update based on BrightEdge S3 data. The study analyzes multiple variables to isolate the impact of Penguin including rank performance, back link profile, URL structures, competitive analysis and more.
Firefox recently announced that users who search using Firefox’s built-in features, such as its search box, will also have their searches done using a secure connection. Secure search is poised to affect an even greater number of searches and we thought this is a good time to follow up on our previous post on Google secure search