For those in the tech hardware industry, appropriately using online marketing is a critical part of growing the business. The industry has the potential for strong engagement rates. The email click-through rates for these types of companies demonstrate that– on average they reach as high as 14 percent.
Many tech professionals are beginning to catch on to the trend and 78 percent of tech marketers are producing more content than they did a year ago. These tech marketers are using a variety of different types of content, including blogs, ebooks, videos, white papers and webinars. The key is learning how to take this content and leverage it to produce the brand’s goals. Even those who have years of experience in the space find that spending time with other fantastic industry marketers can help them stumble upon new ideas to try that can help them make their marketing efforts even more efficient and productive.
As a tech marketer, you want to capitalize on these trends for your company. That is why at Share15 we have brought together some of the brightest minds in the industry to discuss some of the most pressing concerns impacting the vertical. We hope that these talks will help inspire you, lead to fascinating and insightful discussions, and prepare you to create an incredible marketing plan for your brand.
Going International with Your Brand
The world is quickly becoming an international marketplace and the technology hardware industry is no different. Global retail e-commerce is expected to reach $994.5 billion in 2015 and it will only continue to grow. For you and your brand to leverage this powerful market, you need to make sure that your content and marketing efforts are prepared to handle the challenges associated with the international marketplace.
Marco Muijsert, the Global Search Manager for Philips, will be exploring international search and localization along with presenters from several other major international brands. Marco has been largely responsible for building his brand’s search capability around the globe. He will be able to offer attendees incredible insights about how to handle the issues unique to marketing internationally, such as SERPs in the US, EMEA and APAC, translation issues and how to appropriately brand your company across such a variety of different countries and regions. Often, marketing on an international scale requires careful consideration of not only language requirements but also local culture.
Leveraging Content to Reach Audiences
Content provides you with the platform to cover key topics that can get you found through search engines while also helping you build relationships with your customers. It is the cornerstone of any online marketing campaign.
Content is also a pressing concern for tech marketers, but many struggle to effectively leverage it. Some of the biggest issues facing tech marketers who want to leverage content marketing include:
- not having enough time to meet goals— listed by 69 percent of marketers
- not being able to produce enough content– listed by 58 percent of marketers
- not producing content that is engaging– listed by 55 percent of marketers
Fortunately, those who implement content marketing are finding success with these techniques. An estimated 62 percent of those who have a documented content marketing strategy have found it to be effective. By learning how to make content development an efficient, company-wide experience, you can rid your brand of much of this stress and see what content marketing has to offer you.
Robert Reneau, the Director of Digital Marketing for Maxim Integrated, will be exploring how to scale content effectively. He and his co-speakers will discuss topics such as building and fine-tuning a content marketing machine. Learn how to build a content-centric culture throughout your organization and how to get everyone involved with the process. Creating this type of culture can be incredibly valuable for making the content development process a fundamental part of your brand.
Share15 offers immense value for those who work in the technology hardware industry. The insights offered from the global brand leaders, like Marco Muijsert and Robert Reneau will have you walking away with new ideas and feeling like this was a well-spent few days.
If you have not yet registered for Share15, we invite you to do so now by visiting our event page. We look forward to seeing you there.
Westin St. Francis
San Francisco, CA