One thing's for sure: the marketing and SEO industry is never constant. So how can we keep up? Don't worry, BrightEdge has you covered. Here's our roundup of the latest news, so you can stay on top of the changes.

A Complete Guide to the Essentials of Post-Hummingbird SEO

Chris Marentis

In the wake of Google's Hummingbird algorithm announcement, here's an all-encompassing overview of how to incorporate this change into your SEO strategy.  

Why Analytics Should Drive Your Content Creation Cycle

Jim Yu

While so much big data is available for marketers to take advantage of, many of us are not exactly sure how to do it. Jim Yu outlines the benefits of big data, and how to split it into piece and make it manageable.  

40+ Tools & Tips to Execute a Winning Content Strategy

Chuck Price

Creating content for your audience can be a riddle for marketers. Here are over 40 ways to execute the best strategy for your target audience and your brand.  

Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

Jessica Lee

BrightEdge surveyed over 350 marketers from a huge variety of brands to figure out this year's content marketing landscape. Get essential insight into the SEO and content trends to look out for.

content strategy, content analysis, hummingbird, google algorithm change