This is a great time to be an SEO and content marketer. The converged practice drives more than 51% of tracked traffic for companies on average. Search is evolving vertically and horizontally: what that means is that the basic search function is being used in more ways, like within social platforms or sites, and that search is more central to other marketing functions because it fundamentally focuses on user intent and experience.
Despite the outsized contribution, SEOs and content marketers often work on small teams or even single-person teams, and there are many evolving intricacies to discuss and understand. Having a contact who does similar work in the same city is the next best way to expand your SEO team and coverage. If you have a question, it’s nice to have some friendly SEO or marketer contacts to call. All BrightEdge Certified members can post questions or job openings in the BrightEdge Certified group on LinkedIn no matter what city they live in.
In response to customer requests, BrightEdge has launched user groups in New York 4/5, London 4/26, Minneapolis 5/9, Chicago 5/16, and San Francisco 5/31. If you are a customer and would like to join any of these groups, let me know at my email below. The purpose of the groups is to build a community that shares industry insights, platform usage and best practices, and, most of all, to elevate SEO across all of our companies.
The groups will meet quarterly and will be moderated by a customer with coordination, food, and drink provided by BrightEdge. The first round of meetings addressed club logistics, new research, new SEO POV papers, SEO strategies, BrightEdge Certification, and the Share Insights Road Tour.
If you are interested in helping create a BrightEdge user group in your city, let us know and we will explore that with you and the other customers in your area among the more than 1,500 BrightEdge customers worldwide. Contact me at firstname.lastname@example.org to discuss.