A continuing commitment to growth and innovation maintains BrightEdge momentum as SEO and content performance leader.
When BrightEdge was started in 2007, the company’s founding principle was helping companies share content by successfully navigating the intricacies of organic search. By collecting, analyzing, and drawing useful insights from huge volumes of data – across content types, devices, and geographies – BrightEdge has enabled thousands of companies to more effectively connect with audiences online.
Today, search has evolved but continues to be a critical connector of brands and consumers. Consumer demand for information has grown. Google processes more than 2 trillion searches each year – with more than half coming from mobile devices. In response, brands have stepped up to the challenge: designing content strategies that span multiple formats, channels, and media types. In fact, content marketing is set to become a $300 billion industry by 2019.
To help brands continue to thrive in a dynamic, growing and rapidly evolving search environment, BrightEdge continues to evolve as well. By building a stronger team and more powerful products, and finding new ways to work together with the digital marketing community, we are earning and proving our position as the leader in enterprise organic search and content performance.
Expanding our team, based on a foundation of experience and commitment to excellence
The past year has seen increases in the number of BrightEdge employees and offices and expansion of the leadership team.
To continue our presence in international markets, we expanded our EMEA team headquartered in London. We also opened a new office in Cleveland, home to the Content Marketing Institute, with plans to double the number of Cleveland-based employees this year.
We added key executive hires to the BrightEdge leadership team, to accelerate and focus our efforts to bring increasing value to our customers.
Kevin Bobowski joined as SVP of Marketing, to build the next phase of the BrightEdge brand and to direct how we approach and engage with our customers and prospects across the globe.
Vickie Holtmeier joined as VP of Global and Corporate Success, working with global brands to ensure their ongoing happiness and success with the BrightEdge platform.
BrightEdge now employs over 350 people across the globe with further plans to expand and recruit top talent throughout this year.
Improving BrightEdge products to meet the needs of today’s digital marketers
As the search landscape has changed – including dynamic SERPs to better match search intent and improved mobile experiences via the expansion of AMP and the move towards a mobile-first index – digital marketers are increasingly challenged to stay ahead of search changes.
To provide customers access to the right insights and enable them to win the moments that matter, BrightEdge has continued to drive innovation in lockstep with evolving search experiences.
Recent BrightEdge innovations include:
Intent Signal, providing transparency on SERP layouts to help marketers prioritize the topics with the greatest organic visibility
ContentIQ, our advanced site auditing solution with updated crawl technology helps digital marketer safeguard their sites against critical technical errors
HyperLocal capabilities, giving customers access to over 32K US and 36K non-US city search engines provides the clearest view of demand and content performance in key locations
Sharing digital marketing insights – by meeting customers around the world
Following the success of Share16, recognized by leading publications including Forbes and Inc. as a leading digital marketing conference, BrightEdge is hitting the road! Our Global Share Insights tour brings together thought leaders and marketing experts with regional SEO, content, and digital marketing communities around the world. Our tour kicks off in New York on May 18th. We continue on to Chicago, San Francisco, and then head across the pond to London.
A continuing focus on customer success
The goal in all of these efforts is ensuring the ongoing success of BrightEdge customers. And the result is amazing: $65 billion in organic revenue that more than 1,500 global customers generated from the BrightEdge platform last year.
“We have our customers to thank for the fantastic momentum and growth we have experienced,” said Jim Yu, CEO and co-founder. “At BrightEdge, we invest heavily in the success of our customers and community via a steady stream of innovation that delivers real, tangible ROI that impacts business outcomes.”
We are proud of our accomplishments from the past year. But more importantly, the feedback that we have received along the way – the compliments, the suggestions, and even the critiques and challenges – only spur our efforts to continue innovating and providing the best solutions and experiences to our customers moving forward.
For more information on any of the updates mentioned in this story or to schedule a demo of recent product releases, please feel free to contact BrightEdge support.