We recently caught up with Avi Bhatnagar, Senior Director of Digital Strategy at WhiteHat Security, to learn about how he increased website traffic and leads using the BrightEdge Smart Content framework. Avi oversees several marketing channels and often comes up with a new approach for one program that he later reapplies elsewhere. The interview below […]
Google is rolling out the first phase of the new Google Search Console (GSC) Beta this week to all of its customers. Google says it will be releasing additional functionality in the new GSC over the next rest of the year. For Google Webmaster Tools diehards, it will allow you to toggle back if you […]
BrightEdge released the updated 2017 BrightEdge Holiday Shopping Report in December 2017, revealing three key trends. First, holiday shopping is happening sooner, with browsing traffic spikes on the Sunday before Thanksgiving. Secondly, consumers are more comfortable making purchases on their mobile phone or tablet. Lastly, mobile Black Friday transaction volume surpasses mobile Cyber Monday, increasing […]
The SERP is changing. Only focusing on ranking #1 on organic search results is no longer effective to succeed in website traffic acquisition. Keyword prioritization must account for whether this keyword has any chance to be shown above the fold organically. BrightEdge visual parsing technology is the solution to this problem. According to recent BrightEdge […]
Far too often, we are puzzled as to how to best measure content success. So we look online. We ask around. And we find that not much practical advice is available. Congratulations! If you’ve encountered this roadblock, it means that you’re a good digital marketer. A good digital marketer doesn’t just create content; they hold […]
The complex, constantly changing world of search engine optimization can feel a lot like standing on the golden beaches of Australia: the sands of SEO never stop shifting under your feet. Google’s algorithm updates continually change the game, requiring SEOs and content marketers to remain light on their feet and adapt their strategies to remain […]