Only two more days until we are live at Share NYC! We’re extremely excited to meet and connect with the BrightEdge community in New York City on May 18. Share continues to be the premier content marketing and SEO event of the industry, and this first stop to NY during our 2017 roadshow will kick […]
A continuing commitment to growth and innovation maintains BrightEdge momentum as SEO and content performance leader. When BrightEdge was started in 2007, the company’s founding principle was helping companies share content by successfully navigating the intricacies of organic search. By collecting, analyzing, and drawing useful insights from huge volumes of data – across content types, […]
The Share Global Insights Tour is coming to a city near you! To register, sign up for your city’s event on our Share17 registration page. BrightEdge’s 7th annual digital marketing conference is coming soon, and this time we’re doing something different. Share has established itself as a one-of-a-kind forum where SEOs and digital marketers can […]
Understanding the micro-moment has become the cornerstone to the modern customer journey. For marketers to accurately reach their consumers, they must be able to interpret these moments and anticipate what visitors want to see. For marketers to optimize their marketing and sales process, they need to track how people move through the sales funnel. The greater […]
By Kevin Bobowski and Erik Newton On 1/31 BrightEdge SVP of Marketing Kevin Bobowski and VP of Demand Generation Erik Newton hosted a webinar that generated a lot of interest from the BrightEdge community. You can view an on-demand version of the webinar. We did not have time to answer all the questions, so we will […]
As the micro-moment takes center stage in modern marketing, brands can no longer ignore the value of hybrid marketing and finding ways to elevate SEO within their organizations. A recent survey by the Content Marketing Institute found that 89 percent of B2B marketers and 86 percent of B2C marketers say that they use content marketing […]
The mobile-first digital experience has become a cornerstone of successful marketing. Users now turn to mobile devices more frequently than desktop and mobile plays a growing role in the entire customer life cycle. Here is what all marketers need to know. By 2019 mobile ad spend is expected to increase to $195.55 billion (Venture Beat), […]
Do not mistakenly underestimate the importance of machine learning and automation in marketing. The industry continues to change and mature, and brands that want to succeed need to understand these advancements and how they can incorporate them into their own strategies. The amount of data and information we have available on the web is exploding. […]
The start of January is when most people make their New Year’s resolutions: commitments to drop bad habits and make improvements to their lives. While resolutions are often made with the best of intentions, it is common for people to abandon these newly minted vows within a few months. The swell of gym goers during […]
Forrester describes the customer journey as “[spanning] a variety of touchpoints by which the customer moves from awareness to engagement and purchase.” Typically represented in the form of a customer journey map, it is implied to be linear and sequential. In truth, with the increasing reliance on digital and mobile today, the customer journey is splintered […]
An estimated 94 percent of B2B buyers and 81 percent of shoppers say that they use the Internet to research products before making a purchase. With such a large number of people using search engines, organic search offers a tremendous amount of insight into what people are interested in learning about and buying. You also […]
Year-End Budget Tactics Everyone who sells faces the “I have no budget” objection, and as we get to the end of the calendar and fiscal years we sometimes take the easy way out and start asking about how we can get in the consideration cycle for the following year. But in between this year and […]