You’re in the marketing department and you have a new boss. Now, ponder these statistics: From Deloitte University Press: “86% of companies say developing new leaders is an ‘urgent’ need.” According to Inc.: “Three-out-of-four employees report their boss is the worst and most stressful part of their job.” The Ken Blanchard Companies report: “The average organization […]
Video can play an increasingly large role for digital marketers as a way to generate organic traffic from YouTube and Google and a way to engage traffic on your site and advance it along the customer journey. The explainer video is a popular home page element that helps position the and deliver the corporate story. […]
As 2018 comes to a close, we enjoy looking back over our material to see what has really helped our audience over the past twelve months. We have noticed some interesting patterns in where our users have been especially active and engaged– they love learning about great new books, delved into some technical SEO topics, […]
BrightEdge has started releasing a new series of training videos to help clients become even more familiar with how to use the platform. Produced by BrightEdge experts, these new videos are designed to be relatively short introductions to various areas of the platform for busy marketers who rarely have large blocks of time available for […]
To help you better understand and communicate more effectively with your SEO team, we’ve composed a 3-part series of basic SEO concepts and their related definitions. While there are many SEO terms, we’re focusing on those that are the most basic and most discussed. In this first segment of our SEO instructional, we’ll go over the […]
Welcome to Part 2 of our 3-part SEO basics series, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series covered basic on-page SEO terms and definitions. In this segment, we’ll define essential SEO linking concepts and search engine directives. […]
In this third and final segment of our guide to basic SEO concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives, common client and server errors, best practices and web developer resources. You can access Part 1 of our series, covering on-page SEO concepts, and […]
On the morning of Tuesday, June 12 we received the sad news that Michael Kirchhoff, our Senior Director of Content, had passed away. His contributions here at BrightEdge were many, and the energy and dedication he brought will be sorely missed. Michael’s passing is a huge loss for BrightEdge and the SEO community, but far […]
Integrating the modern marketing stack with Smart Content allows brands to optimize performance for Organic and other digital marketing channels along the buyer’s journey and funnel. BrightEdge developed the Smart Content framework partially as a response to many brands’ struggle to make their regular content highly visible in organic listings on search engine results pages […]
As brands look to get more ROI out of their content marketing investments, they’re turning to BrightEdge for advice on how to get their blogs, knowledge center articles, glossary entries, campaign landing pages, and other pieces of content – easily discoverable in organic search and, once found, do a better job at engaging and converting […]
Mobile continues to gain momentum. In our 2017 mobile study, we found that 57% of all online traffic occurred on smartphone and tablet devices. Consumers and, to a lesser degree, business buyers have been selecting mobile as their platform of choice when interacting with brands and sites. Given the importance of mobile as a marketing […]
Making smart content can seem straightforward once you know the framework. We walk through five of the common but easy-to-miss mistakes. The Smart Content framework enables brands to increase content performance on SERPs, boost their share of voice, and get more high-intent customers to engage with their website content. The framework essentially works like a […]