On the morning of Tuesday, June 12 we received the sad news that Michael Kirchhoff, our Senior Director of Content, had passed away. His contributions here at BrightEdge were many, and the energy and dedication he brought will be sorely missed. Michael’s passing is a huge loss for BrightEdge and the SEO community, but far […]
To help you better understand and communicate more effectively with your SEO team, we’ve composed a 3-part series of basic SEO concepts and their related definitions. While there are many SEO terms, we’re focusing on those that are the most basic and most discussed. In this first segment of our SEO glossary, we’ll go over the […]
Welcome to Part 2 of our 3-part SEO basics series, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series covered basic on-page SEO terms and definitions. In this segment, we’ll define essential SEO linking concepts and search engine directives. […]
In this third and final segment of our guide to basic SEO concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives, common client and server errors, best practices and web developer resources. You can access Part 1 of our series, covering on-page SEO concepts, and […]
Integrating the modern marketing stack with Smart Content allows brands to optimize performance for Organic and other digital marketing channels along the buyer’s journey and funnel. BrightEdge developed the Smart Content framework partially as a response to many brands’ struggle to make their regular content highly visible in organic listings on search engine results pages […]
As brands look to get more ROI out of their content marketing investments, they’re turning to BrightEdge for advice on how to get their blogs, knowledge center articles, glossary entries, campaign landing pages, and other pieces of content – easily discoverable in organic search and, once found, do a better job at engaging and converting […]
Mobile continues to gain momentum. In our 2017 mobile study, we found that 57% of all online traffic occurred on smartphone and tablet devices. Consumers and, to a lesser degree, business buyers have been selecting mobile as their platform of choice when interacting with brands and sites. Given the importance of mobile as a marketing […]
Making smart content can seem straightforward once you know the framework. We walk through five of the common but easy-to-miss mistakes. The Smart Content framework enables brands to increase content performance on SERPs, boost their share of voice, and get more high-intent customers to engage with their website content. The framework essentially works like a […]
Highlights We launched BrightEdge Content today: Read the press release Learn more about the product: Join our B2B webinar or B2C webinar Today, we launched BrightEdge Content, a next-gen content marketing product that focuses heavily on content performance, and, by so doing, turns the outmoded publish-now-optimize-later paradigm on its head. The BrightEdge Content launch also […]
Orphan pages are website pages that are not linked to from another section of your site. They cannot be found by search engine crawlers, and they represent missed opportunities to acquire and engage customers. Here’s a quick win recipe for dealing with orphan pages. How to find and resolve orphan site pages? You can take […]
Only two more days until we are live at Share NYC! We’re extremely excited to meet and connect with the BrightEdge community in New York City on May 18. Share continues to be the premier content marketing and SEO event of the industry, and this first stop to NY during our 2017 roadshow will kick […]
Join us on April 27 at 11am PST / 2pm EST for a webinar that debunks the greatest myths about organic and content marketing. It’s become increasingly clear that organic and content marketing are in the process of a convergence. To gain visibility in organic search results a website must have top-tier content that addresses […]