Integrating the modern marketing stack with Smart Content allows brands to optimize performance for Organic and other digital marketing channels along the buyer’s journey and funnel. BrightEdge developed the Smart Content framework partially as a response to many brands’ struggle to make their regular content highly visible in organic listings on search engine results pages […]
As brands look to get more ROI out of their content marketing investments, they’re turning to BrightEdge for advice on how to get their blogs, knowledge center articles, glossary entries, campaign landing pages, and other pieces of content – easily discoverable in organic search and, once found, do a better job at engaging and converting […]
Mobile continues to gain momentum. In our 2017 mobile study, we found that 57% of all online traffic occurred on smartphone and tablet devices. Consumers and, to a lesser degree, business buyers have been selecting mobile as their platform of choice when interacting with brands and sites. Given the importance of mobile as a marketing […]
Making smart content can seem straightforward once you know the framework. We walk through five of the common but easy-to-miss mistakes. The Smart Content framework enables brands to increase content performance on SERPs, boost their share of voice, and get more high-intent customers to engage with their website content. The framework essentially works like a […]
Only two more days until we are live at Share NYC! We’re extremely excited to meet and connect with the BrightEdge community in New York City on May 18. Share continues to be the premier content marketing and SEO event of the industry, and this first stop to NY during our 2017 roadshow will kick […]
A continuing commitment to growth and innovation maintains BrightEdge momentum as SEO and content performance leader. When BrightEdge was started in 2007, the company’s founding principle was helping companies share content by successfully navigating the intricacies of organic search. By collecting, analyzing, and drawing useful insights from huge volumes of data – across content types, […]
The Share Global Insights Tour is coming to a city near you! To register, sign up for your city’s event on our Share17 registration page. BrightEdge’s 7th annual digital marketing conference is coming soon, and this time we’re doing something different. Share has established itself as a one-of-a-kind forum where SEOs and digital marketers can […]
Understanding the micro-moment has become the cornerstone to the modern customer journey. For marketers to accurately reach their consumers, they must be able to interpret these moments and anticipate what visitors want to see. For marketers to optimize their marketing and sales process, they need to track how people move through the sales funnel. The greater […]
By Kevin Bobowski and Erik Newton On 1/31 BrightEdge SVP of Marketing Kevin Bobowski and VP of Demand Generation Erik Newton hosted a webinar that generated a lot of interest from the BrightEdge community. You can view an on-demand version of the webinar. We did not have time to answer all the questions, so we will […]
As the micro-moment takes center stage in modern marketing, brands can no longer ignore the value of hybrid marketing and finding ways to elevate SEO within their organizations. A recent survey by the Content Marketing Institute found that 89 percent of B2B marketers and 86 percent of B2C marketers say that they use content marketing […]
The mobile-first digital experience has become a cornerstone of successful marketing. Users now turn to mobile devices more frequently than desktop and mobile plays a growing role in the entire customer life cycle. Here is what all marketers need to know. By 2019 mobile ad spend is expected to increase to $195.55 billion (Venture Beat), […]
Do not mistakenly underestimate the importance of machine learning and automation, by way of artificial intelligence, in marketing. The industry continues to change and mature, and brands that want to succeed need to understand these advancements and how they can incorporate them into their own strategies. The amount of data and information we have available […]