Universal search presents a huge opportunity for marketers. Thumbnails of images, videos, shopping, places and news in search results attract the most attention from users. Ranking for this content drives greater conversions while also grabbing market share from competition, since real estate on the first page of search results is limited.

Marketers face challenges when trying to optimize SEO for universal search across multiple types of content, in addition to text. They also have limited visibility into keyword performance for the different types of content, for their own companies as well as competitors’.

BrightEdge S3 is the only Universal Search platform that helps marketers outrank competition and drive greater conversions by optimizing their sites for images, video, shopping, places and news.

• Insight across content types - Gain insight across all the content included in universal search results i.e. images, video, shopping, places and news.
• In-depth analysis - Understand SEO performance for each content type for all keyword groups. Drill-down to see performance for each content type for every keyword.
• Universal search opportunities - Identify opportunities for improving universal search performance by identifying keywords that have universal results but you don’t rank for.
• Competitive analysis - See how competition is doing for the keywords and keyword groups that matter to you by analyzing their performance across every type of content.

Next: Learn about BrightEdge's Social Media for SEO.