One of the major challenges facing an enterprise looking to make a strategic investment in the performance of its SEO channel has been the lack of enterprise-class solutions for SEO operations.

Unlike their counterpart in paid search, the SEO manager typically has to combine reports from a multiple of SEO tools. This is compounded by the need to coordinate SEO strategies across all the people who touch the web, making it impossible to scale the SEO operation without a significant increase in headcount.

For the marketing executive, the SEO operation is the proverbial black hole. What reporting is available is manually intensive and does not reflect revenue and value to the business. Consequently, the executive has little understanding of the ROI of his SEO operation and how to make investment decisions.

For the SEM agency, managing SEO operations across multiple clients quickly becomes a monumental task. In addition, reporting SEO progress to clients is a burden that takes time away from the larger value-add of the agency on SEO strategy and execution.

The BrightEdge enterprise-class SEO application, with its inherent scalability, provides enterprises and agencies with an integrated suite that accelerates SEO performance. Whether you are a SEO manager, a marketing executive or a SEM agency, BrightEdge will revolutionize your approach to SEO.