Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing options — and how well does your content connect with your audience? Content marketing taps into the innate human desires to be informed, educated and entertained; and the best content programs produce high-quality content that meet those desires. But in the hurry to create blog posts, articles, reports, e-books, videos, and infographics, marketers can lose sight of what that content absolutely must do: connect with an audience. Not only that, the abundance of competing links, images, and videos on nearly every webpage create noise that can prevent quality content from being found.