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  3 Ways to Connect With Your Audience

Jim Yu

The digital world has its pros and cons. On one hand, marketers can interact with consumers en masse at any time from any location, with the hope of cultivating brand loyalty and boosting the bottom line. On the other hand, the deluge of information can be overwhelming and downright irritating for consumers -- Facebook, Instagram and Tumblr alone produce 715,856 pieces of content per minute, according to Domo. Breaking through the noise and establishing a brand voice worth listening to requires a content approach that centers on relevancy, thoughtfulness and integrity. CONTINUE READING

What these 6 CEOs learned from working at Salesforce
Erika Morphy | August 29, 2014
Salesforce launched 15 years ago. With annual revenues expected at more than $5 billion this year, it is hard to remember those days when Salesforce was a scrappy start up, trying to sell enterprise customers on the benefits of the multi-tenant software-as-a-service model. That battle is long over, and since then Salesforce has gone on to introduce a number of other new innovations that were also promptly snapped up with the rest of the industry. Chatter comes to mind; so does its latest product, Community Cloud.
Five Important Hotel Related Takeaways from the BrightEdge Share14 Marketing Conference
Melissa Lyons | August 29, 2014
The BrightEdge Vizergy Partnership. At Vizergy, we work closely with BrightEdge, a search marketing authority that offers an enterprise grade SEO platform. Our partnership is an essential component of our advanced SEO strategies. The analysis, tools and research they provide ensure our SEO services are as in depth and effective as possible.
New Research on Impact of Google’s ‘Pigeon’ Update
Seth Restaino | August 28, 2014
Have your Google Places search results been erratic lately? When Google released an update to its local search algorithm on (or around) July 24, named “Pigeon” by Search Engine Land analysts, it dramatically affected a number of industry verticals. Our SEO analysts looked to BrightEdge’ Data Cube before and after the Pigeon update (June through August), analyzing all U.S. desktop queries for which Google displayed Google Places (the “local pack”) results in its SERPs, bucketing those queries into industry groups (verticals) based on their keyword structure. BrightEdge’s analysis found that Google is displaying local pack results for 11.26 percent fewer queries overall. BrightEdge Cube data also confirms that real estate queries experienced a dramatic decrease of 63.45 percent in their appearance rate in Google Places results.
Expanding Our SEO Toolbox at #Share14 with BrightEdge
Leslie Gibson | August 28, 2014
Last week, I attended the BrightEdge Share14 conference in San Francisco, and came away with heaps of ideas and information to pass on to the NHI team, plus an even greater appreciation for our partnership with the BrightEdge team. Share14 was easily the most useful industry conference I have ever attended, with presentations focused on technical SEO, social, and content marketing, and plenty of opportunities for networking.
Study: Organic Search Drives 51% Of Traffic, Social Only 5%
Amy Gesenhues | August 28, 2014
After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar. The BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). BrightEdge went beyond breaking down traffic sources to examine how traffic is distributed by industry. According to the study, organic search traffic accounted for 73 percent of all traffic to business services site, more than a 20 percent jump from the 51 percent when evaluating organic search across all sites.
You can pay and pay but organic search still wins
Cynthia Boris | August 27, 2014
BrightEdge sent over a new report called “Cracking the Content Code” and since I’m all about content, I had to share it with you. To come up with the numbers, BrightEdge tapped into their giant Data Cube repository which contains information about billions of pieces of content from all over the web. Sounds like a machine that could take over the world. Luckily it’s on our side. . . for now. The Data Cube sliced and diced to find out which was the most effective driver of traffic; organic search, paid, display /email or social. Want to guess which one came out on top? If you paid attention to the title of this post then you already know but I’ll make a dramatic reveal anyway.
7 ways to drive content marketing ROI
Tequia Burt | August 27, 2014
The content marketing bandwagon continues to pick up more riders, allowing advertisers to build long-term relationships with customers and prospects based on utility and trust. But increasingly, the conversation around content marketing is less about how it works and more focused on how to make it work for the bottom line. BrightEdge's CEO Jim Yu estimates that $18 billion will be spent on content this year as marketers try to reach consumers in new ways. With that kind of investment, establishing content's ROI is suddenly in the spotlight.
The harmony of search + Facebook: a Q&A with BrightEdge CEO Jim Yu
Justin Lafferty | August 25, 2014
It’s becoming more evident that search and social are not exactly separate silos. As customers use both search and Facebook in their purchasing decisions, it’s important for companies to make sure those presences are optimized. Jim Yu, the CEO of search and social optimization firm BrightEdge, spoke with Inside Facebook at the company’s Share14 conference in San Francisco about the relationship between the two platforms.
BrightEdge Unveils Community Edition
Kim Zimmermann | August 25, 2014
BrightEdge unveiled a Community Edition of its content marketing platform, including access to Data Cube To-Go, a repository of content from across the web, and Content Optimizer To-Go, a recommendation engine for content optimization. Community Edition is positioned as a free Google Chrome plug-in to help content marketers insight into the performance of digital content, competitor’s content, and receive performance-enhancing recommendations. When looking at any piece of web content, marketers can open BrightEdge Community Edition and bring up a simple display with insightful data on how their content is performing.
BrightEgde introduces free tool to help B2B marketers drive content marketing performance
Tequia Burt | August 25, 2014
BrightEdge announced it will now provide a new tool dubbed Community Edition to marketers for free. The tool includes access to the company's Data Cube To-Go, which indexes and catalogs billions of pieces of content across the entire Web. BrightEdge CEO Jim Yu told FierceCMO that the Data Cube analyzes types of topics and keywords, trends, volume and demand, across all different kinds of content. It can help marketers understand the likely success of a piece of content, as well as enable them to see performance over time to understand what content is successful. "There's just so much industry momentum behind content marketing, but there's a huge challenge around driving performance," he said. "So, we see this as a great opportunity to really help the industry."