SEO News

The Latest Updates from BrightEdge

Bridging the Gap: A Recipe for Enterprise SEO Success in 2014
Jim Yu | February 18, 2014
At its core, the job of the SEO entails bridging the gap between the technical needs of search engine bots and the human needs for information, products or services – all for the purpose of increasing an organization's revenue. Whether that revenue is gained from products sold, leads captured, or page views earned, SEO professionals must justify the existence of their role through metrics while using these metrics to continually optimize the performance of keywords and landing pages against revenue.
Social Media Metrics – Perfection Of Means & Confusion Of Goals
Jim Yu | February 14, 2014
We’ve come a long way in a very short time. The exponential growth of social media has made it an integral part of the marketer’s toolkit. Social media takes up more than one quarter of all time spent online, and is arguably the quickest, fastest way to reach millions of customers instantly. Recent research from Pew shows that 73 percent of US online adults use a social network. On a global basis, eMarketer estimated that in 2013, 68 percent of internet users around the world used a social network at least once per month, and they expect it to rise to 75 percent by 2016. Not surprisingly, social media was used by 87 percent of marketers in 2013.
Selling Search & Social To The CEO: Measure Business Outcomes
Jim Yu | February 11, 2014
If you were one of those children that sold lemonade under a homemade stand (or, like me, sold lawn-mowing services), business was pretty simple. All it took was the product or service, the flash of a toothless smile or a knock on the door, and your weekly allowance began to grow. If only digital marketing were this easy.
Secure Search & SEO Methodology: Key Strategies & Enablers
Jim Yu | January 28, 2014
One of the primary ways SEO changed forever in 2013 was Google’s move to 100% secure search — otherwise known as “Keyword Not Provided.” SEOs long accustomed to measuring their performance at the keyword level have been forced to rethink their measurement criteria in order to prove the value of their efforts.
The 3Ps of Content Measurement: Page Rank, Traffic & Engagement
Jim Yu | January 21, 2014
Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014.
The Global SEO & Content Marketing Landscape
Jim Yu | December 31, 2013
Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more importance than ever! The 2013 year saw search engine heroes and underdogs fight for their share of market across the globe. Here in the U.S., Google continued to dominate the U.S. search market, and Yahoo saw a steady decline while Bing consistently grew.
A New Direction for SEO in 2014: The Secure Search Manifesto
Jim Yu | December 19, 2013
SEO marketing finally matured in 2013. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some people, yet provided great clarity for others. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies. Google's move to make 100 percent of search keyword data "(not provided)" in September finally forced SEO marketers to rethink their strategies. Some people failed to identify trends, and struggled to adapt, while others took a giant innovative leap into the world of secure search. In 2014 we'll see a new content and page-centric SEO workflow form the backbone of, what I like to call, a new "Secure Search Manifesto." This new manifesto allows you to actually match your SEO and content marketing strategies to measurable business outcomes.
Earning Your Right to Invest More in Content
Jim Yu | December 17, 2013
It’s been just five years since the term “content marketing” began appearing regularly online, and only three years since the Content Marketing Institute, an umbrella organization for content marketers, was founded. In its latest surveys, CMI found that 90% of B2C marketers use content marketing, and 93% of B2B marketers engage in content marketing techniques. mobile-tablet-phone-people. In truth, content is what marketing has always been about. Advertising, public relations, brochures, white papers, events, research reports, and websites are all standard forms of content that marketers have used for decades. CMI’s first survey in 2010 found that 90% of B2B marketers used content marketing. So what has changed, and why did we need a new term to encompass everything that marketers do?
The Unforeseen Challenges Of Raising Capital
Jim Yu | December 16, 2013
Funding is about risk and reward, which means it’s inherently volatile. Our first round of financing took six months to raise and was full of unexpected challenges. Thankfully, those early stage highs and lows served as a training ground for the rounds to follow. Having recently closed a successful Series D round, I’ve learned that understanding a few fundamental aspects of the financing process can help to get your foot in the door and can make or break a deal.
Naver Optimization: 5 Best Practices
Jim Yu | December 16, 2013
Back in 1999, not even one year after Google incorporated in the United States, another search engine was emerging across the Pacific in South Korea. Founded by ex-Samsung employees and dubbed "Naver" (derived from the term "navigate"), the Korean web portal surfaced as a new communication tool for Koreans by Koreans. Naver Market ShareToday, while Google holds the majority of search share in many countries across the globe, Naver dominates the South Korean market. Nielsen reported back in 2011 that Naver had a stronghold on more than 70 percent of share, while Google clung to a mere 3 percent.