Leveraging social media for search - to control which pages rank highest in search engine results - is a huge opportunity for search marketers: it helps you manage your own company's reputation, increases the visibility of your brand and the products you carry, and drives engagement on your social media sites.

BrightEdge is now making it possible to quickly analyze and track all Facebook optimizations for a given brand within its platform. The BrightEdge platform includes automated recommendations and instant reporting on Facebook optimizations so that SEO managers and executives can get instant visibility into how Facebook is impacting their organic performance, today and over time.

With BrightEdge, you can finally utilize your Facebook investment to:

• Optimize your Facebook pages for relevance with the search engines in order to increase organic rankings of these pages.
• Use Facebook Shares and Likes to improve rankings of any page on your website, especially pages targeting high-value head terms.
• Create reports and dashboards that measure the impact of your Facebook initiatives for SEO, including traffic and revenue metrics (through BrightEdge Connect).

Download the white paper on best practices for Social SEO with Facebook at www.brightedge.com/facebook-social-seo