Scalable Strategies for Marketing to the Long Tail

If you are going after the long tail, you know that traditional solutions break in many ways as scale increases and getting visibility and reacting to competitive threats requires scalable strategies. BrightEdge was built from the ground up to help you manage a large number of keywords, keyword variants, and page templates that naturally reflect how you structure your long tail initiatives.

Effortless SEO Scaling

With BrightEdge, you can effectively target the long tail and:
  • Remove the complexities associated with scale
    BrightEdge makes it easy to get visibility and analysis by group of keywords, keyword categories, keyword variants, and page templates.
  • Create dashboards that represent your SEO performance across a large keyword footprint
    BrightEdge's pre-defined and custom ranking scores give you clear visibility on your SEO performance across large keyword groups, keyword categories, and keyword variants.
  • Beat your competitors as they expand into the tail
    BrightEdge gives you competitive visibility into your competitor's long tail strategies, exposing keyword themes and page templates they are using to drive results.
    • Next: Learn about BrightEdge's global capabilities.


Scalable Search for Long tail

Trulia
Alex Gamburg, Dir. Search Marketing