SEO marketers at global companies aspire to reach customers worldwide and drive leads, revenue and traffic through global SEO initiatives. Looking beyond a single country also helps them demonstrate a greater ROI on marketing investments. In addition, companies see SEO as a tool to maintain global brand consistency while accommodating local nuances. A global concerted approach to SEO marketing addresses these needs.

However, SEO marketers struggle to manage SEO efforts on a global scale. With little technology support for global SEO, they are challenged to get insights into SEO performance and competitor tactics across geographies. Also, coordinating the activities of web developers, content writers and category owners in multiple countries is not easy. These challenges are compounded when the number of country-specific search engines and countries increases.

BrightEdge, the first truly global enterprise SEO platform, transforms SEO into a global online marketing channel. Supporting search optimization for Google,Yahoo, Bing, Baidu and Yandex in 41 countries across 6 continents, it gives global marketing organizations deep insights into SEO worldwide and the ability to easily manage SEO on a global scale. At the same time, BrightEdge enables companies to maintain a consistent brand while being sensitive to local preferences. It also helps marketing teams worldwide to work as a single unified team by leveraging the unique collaboration capabilities of the BrightEdge platform and drive SEO success together.

Next: Learn about BrightEdge's universal search.