Adobe, ModCloth, and MediaWhiz discuss BrightEdge Innovations
When investing in technology to manage your organization’s organic search, it’s important to consider the software type (traditional vs. SaaS), the level of security, scalability, and reliability. Organic search and social is fundamentally a big data challenge. Behind Google’s search algorithm is a Big Data company that processes over 20 petabytes of data each year. And, social networks also process a massive dataset, which is an important consideration due to the positive correlation of social signals on search rankings.
Not all technologies are created equal. BrightEdge is the only Content Performance Marketing Platform on the market. BrightEdge processes over 100 terabytes of data each week, at scale, and with the same level of security as the largest US banks. BrightEdge leadership bring expertise in scalable cloud infrastructure and IT security from past experience at Salesforce.com and Ernst & Young’s security division, which leads to BrightEdge customers experiencing 99.9% uptime, in a multi-tenancy, pod architecture based, cloud environment.
The pod based cloud architecture ensures all BrightEdge customers receive the latest software and technological innovations delivered through monthly releases. Users will receive the latest technology without software downloads, ensuring globally distributed teams always have the latest version of the technology.
The security of our customer data is our top priority. When BrightEdge was founded in 2007, we built our SaaS technology with security as a founding principal, choosing to undertake the most stringent global security audits – the same audits companies like Amazon, Microsoft, and Salesforce undergo. ISO/IEC 27001 certification by reputed British Standards Institution ensures safety of customer data.
When a company selects software, their selection is based on business functionality, but also technology architecture, as it affects performance, and business continuity. Businesses need to ensure that a SaaS provider can scale with their business growth, and that their technology instance won’t go down if someone trips over a wire. BrightEdge S3 cloud infrastructure is architected by seasoned executives that hail from leading SaaS companies such as Salesforce, and SuccessFactors, bringing deep expertise in delivering innovative technology to customers in a secure, scalable, and reliable way.
A doctor can’t tell your temperature with a broken thermometer. Businesses are no different, and operating with inaccurate information can negatively impact search performance. Whether an organization manages a website with dozens of pages or hundreds of thousands of pages across multiple business units and domains, having accurate data is critical to success. BrightEdge has a proven methodology around Data Integrity, dedicating significant engineering resources to create rigorous and high quality sets of data streams.
Search marketing is like stock trading, except the market never closes. Search is 24/7 and every day means money. Search marketers need to know when their ranking drops on top converting keywords and have the ability to act quickly and avoid/minimize losses, while continually driving performance. With Daily Rankings, marketers get alerted of changes to high-converting keywords and can prioritize focus accordingly.
Practitioners at multi-national firms aspire to reach customers worldwide and drive leads, revenue and traffic through global initiatives. They also seek a greater return on marketing investments by looking beyond just a single country. Companies see global digital marketing as a means to maintain brand consistency worldwide while accommodating for local nuances. A global approach to digital marketing addresses these needs.