Social media matters for SEO – we all get that. Twitter is potentially one of the most impactful social media channels – we get that too. The big debate then is on striking the right balance between Tweet quantity and quality to make a measurable impact.
By analyzing social and SEO data across our 2000+ brand customers, we do see correlation between the degree of social sharing (quantity) and rank. As for the quality, we did a joint study with Twitter to demonstrate how the quality of Tweets matters. Focusing on Tweet content helped Tiny Prints and Feeding America achieve outstanding business results. You can see details of their success in our earlier blog post – Tiny Prints and Feeding America boost rank and traffic with Twitter.
On a related note, Aaron Friedman from Spark, a full service media agency division of Starcom MediaVest Group, throws more light on the topic of Tweet quality (content) in this crisp Search Engine Land article – How To Tweet What You Want, Because Content Matters. We are proud to see our Twitter case studies featured in this article.
Like us, Aaron believes quantity is important but quality is what makes the difference. Aaron also shares useful tips on how to craft Tweets that have the maximum intended impact. Hope you find these useful. If they did, please feel free to share using the buttons below!