Posts Tagged ‘social’

 

The Rise of Influencer Marketing – Engagement & Value

Conveying trust and authenticity to your audience is a key component in gaining competitive advantage. An estimated 80 percent of customers say that authenticity is critical when they determine whether or not they want to follow a particular brand. Influencer marketing can be an important building block in conveying both of these messages to your…


 

Alan Osetek & Resolution Media at Share13 – The Best Brands Aim High

BrightEdge are proud have Resolution Media as a premium sponsor at Share13. As part of the Share13 blog series we had the chance to catch up briefly with Alan Osetek, President of Resolution Media as he prepares for his panel presentation on the Digital CMO. Alan is presenting alongside Mike Grehan from Incisive Media, Jeremy…



 

Share13: Jim Brigden, iProspect UK & US Market Challenges

      Jim Brigden from iProspect UK will be speaking at Share13 on the ‘Future of Search Panel’ alongside Dave Tan from Google and Eric Papczun from Perfomics US. In this post Jim shares a unique view on the the common challenges search marketers face on both sides of the Atlantic.   Jim Brigden…


 

Content, Earned & Social Media at Share13 – Lisa Williams from Rosetta

As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic changes aiming to give users a better search experience. The convergence of paid, owned, and earned media caused many a debate on how people pitch SEO.…


 

Autodesk on Aligning Content and SEO at Share13

Last week BrightEdge had the opportunity to catch up with Robin Francis, Senior Manager of Search at Autodesk. Robin is a panelist on the “Aligning Content and SEO” session and is going to talk about your web content strategy is critical in order to scale SEO. This post features extracts and comments from our interview with Robin.