To get a truly competitive edge as a digital marketer or advertiser, it’s important to understand and use the concept of share of voice. Simply stated, share of voice is about how much of the pie you’re getting; what percentage of the digital space is yours? How much of all online content and conversations is…
Posts Tagged ‘share of voice’
BrightEdge Customer and SEO expert Beth Corneglio from top agency digitalrelevance™ walks us through live examples on deconstructing competitor strategies and tactics to outperform competition.
Thought-leadership article from leading interactive marketing agency, Rosetta, describes the impact of Google Penguin update based on BrightEdge S3 data. The study analyzes multiple variables to isolate the impact of Penguin including rank performance, back link profile, URL structures, competitive analysis and more.
Win in SEO with our patented BrightEdge Share of Voice. Big news at BrightEdge last week – we were issued our first patent by the United States Patent Office for our immensely popular SEO competitive intelligence technology. The patent is called “Operationalizing Search Engine Optimization” and grants BrightEdge the ability to use its unique method for measuring Share of Voice in search engine rankings.