Tag Archives: JIm Yu

BrightEdge Share 11

BrightEdge Share 11 Redux – The Keynote

Recap of BrightEdge’s 2011 industry event Share 11 involving Facebook, Microsoft, Gap, SalesForce, Citrix and other leading brands. Watch the keynote by BrightEdge CEO Jim Yu summarizing the digital marketing trends involving sites, search and social, and opportunities for marketers.

Cross-channel Attribution

Search Insider Summit 2012 panel on attribution and integrated digital marketing

Search Insider Summit panel discussion, with BrightEdge CEO Jim Yu, about the importance of attribution and integrated digital marketing, obstacles and best practices on getting there.