Share15 Countdown: Just Two Months Until Share15

With just 2 months left until we kick off Share15 we are looking forward to hearing presentations from some of the biggest names in the industry from Google, Salesforce, Marriott, Hilton, Adobe, Tableau, Open Table and 4 dozen more — right in the heart of San Francisco. Last year our conference brought together more than…


 

BrightEdge Helps You Know More So You Can Share More at Share15

Right on the heels of our previous release, “Elevate Your Impact,” is our “Pre-Share” release. This latest release comes with more innovations to help BrightEdge customers measure results so they can share their wins and growth stories at Share15, the leading industry event by digital marketers for digital marketers. At BrightEdge, our top value is…


 

Blogging and SEO: A Relationship It Pays to Nurture

Content Performance Marketing is a driving force in digital marketing, which requires an organized and disciplined approach to producing and tracking multiple asset classes, including the site, images, videos, graphics, and importantly the blog. Understanding how prospects and customers interact with content on the customer journey helps plan and manage content assets. In Google Analytics,…


 

Building a Landing Page for Success

29% of companies report that they do not do site and page testing and we suspect the number is even higher. Landing pages are where content meets psychology. These pages are optimized to entice customers not only to read the content but to click on the offer, fill out the form, and convert into leads.…


 

Share15: BrightEdge Hands-On Labs for Digital Marketers

Reinforcing the Share15 theme “Share Insights – Elevate Performance” BrightEdge will for the first time offer learning labs at Share. At Share15, BrightEdge will launch this new format that will enable digital marketers to deepen their first-hand knowledge in key capabilities of the BrightEdge platform and with key partner technologies. The labs will be smaller…


 

Jesse Farley, Cabela’s: ‘Talking Shop’ & Share15

Share15, the industry’s leading brand-led digital conference, is only a few months away and begins on September 21, 2015 in San Francisco. In the run up to the event we’re connecting with many of the world’s leading brands and the speakers we’ve invited to Share insights into the market and tips on how to make…


 

Brand Mechanics: The Content, SEO and PR Engine

Did you know that you can leverage content and SEO for public relations (PR) in several ways? In this post, we’ll discuss how SEO practices, including quality content, works in tandem with PR by combating negative queries and reviews, building your brand online and managing your reputation. Search Engines + Reputation There’s no question that…


 

Conversational Search, Real Meaning, and the Waning Importance of Backlinks

How to design a site that attracts links and, more importantly, traffic Content Performance Marketing requires you to develop content that can target organic demand, that your audience readily consumes, has on-page optimization, and attracts backlinks. There are two main reasons you want links to your site: page rank and traffic. In the SEO industry…


 

Marketing Demand Generation and CPM: Why it Continues to Soar

In 2014 Econsultancy reported that 79 percent of UK companies had implemented marketing demand generation strategies that year. That represents a year-over-year growth of 25 percent. In the United States, the numbers were even slightly higher with an estimated 85 percent adoption rate. This new form of marketing has changed the way companies approach advertising…


 

Content Success with Adobe Experience Manager

Websites today have become increasingly complex. Pages are expected to have far more than just words: visitors want to see images, videos, well-crafted content, and social media integration. Content that features interesting and engaging images receives 94 percent more views than content that does not. Additionally, as many as 67 percent of customers also believe…


 

Digital Marketers Share Insights on Content Performance Marketing

Earlier this week the BrightEdge New York team hosted an event for content and search marketers at the Yotel, a uniquely fun space in Manhattan. Over 35 attendees from leading companies, like SAP, Wyndham and The Hartford mingled with their peers and BrightEdge staff enjoying drinks and appetizers after hearing the latest insights from BrightEdge…


 

BrightEdge Announces New Level 2 Certification in Addition to Basic Foundation Certification at Share15

Get Certified or Re-Certified at Share15 Certification was a runaway hit at Share14. Over 400 people signed up for 250 positions and the room basically overflowed with knowledge-seeking BrightEdge customers. After the 4-hour training everyone who passed the exam could be seen at Share14 proudly displaying their BrightEdge Certified seals. Following on the outstanding success…