The Recipe for BrightEdge’s Successful Corporate Culture

There’s much that goes into a successful corporate culture, and here at BrightEdge’s SEO company, that “much” equates to both investing in and showing appreciation for its people. When building the company seven years ago, CEO Jim Yu and co-founder/CTO Lemuel Park devoted untold hours defining their shared vision for BrightEdge’s culture, centered on the people…


 

Weekly Marketing Update: The Best of Share 14

BrightEdge’s Share 14 event brought together leading brands offering cutting-edge information around advancements in global search, mining data for SEO and content at scale, navigating secure search, and scaling in-house to build a successful enterprise SEO operation. Featuring more than 60 global brands and industry luminaries, it was attended by over 1,000 people from around…


 

Mining Data for SEO and Content at Scale #Share14

Sure, you’ve got content – but how is it performing? Is it targeted to what our users are searching for? Is it producing results? These are the questions explored in this session at the BrightEdge Share 14 event, which wrapped up last Friday. Brands like Adobe, OpenTable, Rosetta and SearchLaboratory all gave tips on how…


 

New Research on Impact of Google’s ‘Pigeon’ Update

Have your Google Places search results been erratic lately? When Google released an update to its local search algorithm on (or around) July 24, named “Pigeon” by Search Engine Land analysts, it dramatically affected a number of industry verticals. Our SEO analysts looked to BrightEdge’ Data Cube before and after the Pigeon update (June through…


 

Advancement in Global Search: Beyond Translation #Share14

If you’re a brand that deals with a multinational presence, SEO can be a big undertaking technically and logistically. In this session from BrightEdge’s Share 14 event last week, speakers from 3M, adidas, Adobe, Global Strategies and Intel shared common problems encountered within and solutions they’ve created for create a winning global SEO program. Dave…