‘Tis the Season To Be BrightEdge-y

It’s hard to believe that a new year is already upon us, especially because BrightEdge had a VERY busy December.  We hosted our very first Ugly Holiday Sweater contest (and let me tell you, the competition was FIERCE) and then held not one, not two, but six holiday parties around the world!  Our offices in…



 

Life in the Real World – Working at BrightEdge

Many people I know have been asking me about what life is really like post-grad, and I can say it’s pretty great. There are a lot of factors that have put me in an ideal situation. I thought I’d share a little about the transition between college, “real life,” and a few lessons I’ve learned…


 

The BrightEdge Holiday Release is Live

It’s a wonderful time of the year here at BrightEdge and we want to help make your holiday season merry and bright. And what’s merrier than receiving more data, available in more ways, on a global basis? We can’t think of anything. In partnership with our clients we’re fortunate to be the global leader in…


 

Brand Mechanics: The Content, SEO and PR Engine

Did you know that you can leverage content and SEO for public relations (PR) in several ways? In this post, we’ll discuss how SEO practices, including quality content, works in tandem with PR by combating negative queries and reviews, building your brand online and managing your reputation. Search Engines + Reputation There’s no question that…


 

How to Boost ROI for Paid and Organic Campaigns with BrightEdge

The evidence is clear: paid and organic search complement one other very well, with each driving the performance of the other. Findings from a 2012 research report by Google showed strong organic search results boosted click-through rates (CTR) for the paid (PPC) ads displayed on the same search engine results page (SERP). The following year,…


 

Google Local SEO: A Recap of Changes in 2014

As you know, local SEO has morphed quite a bit in the past year. Within the past few months we’ve experienced some significant changes, notably from Google. In this post, we’ll quickly go over the major changes to Google local SEO in 2014. 1. Google Updates Its Local Pages Quality Guidelines On December 1, Google…


 

Infographic: Travel and Hospitality Holiday Search Trends, Consumer Demand

The holiday season is a busy time not only for ecommerce brands, but also other sectors, like travel and hospitality. As travelers look for deals on flights and getaways, marketers can gear up by understanding what’s driving demand. Check out this infographic that highlights data from recent research BrightEdge conducted on travel and hospitality consumer…


 

BrightEdge Community Edition Wins Enterprise Software Product Award

We are proud to announce that BrightEdge Community Edition has been named a Bronze winner in the Enterprise Product of the Year (Software) category in Best in Biz Awards 2014. The Best in Biz Awards is the only independent business awards program judged by members of the press and industry analysts. BrightEdge Market Leading Innovation…


 

How to Create Navigation Using Keyword Research

A well-defined website structure is key to helping both users and search engine bots navigate your site with ease. When you determine the navigation and structure of your site, you are effectively deciding its topical focus and organizing the content. Your topical focus is where you define your brand and demonstrate its expertise, what it…


 

Mobile Site Optimization: 4 Reports You Can’t Live Without

Knowing how to optimize your site for mobile takes the right tools so you understand the experience your site is creating today, and how to make improvements for tomorrow. Both the BrightEdge platform and Google make it easy to track performance with a few simple reports. In this post, we’ll quickly go over what those…


 

Google, Carousel, and the New SERP 3-Pack

In yet another tectonic shift in the local SEO landscape, Google ended its local “carousel” organic search results on November 13. To date, it primarily affects listings from desktop searches for restaurants, hotels and related business categories. Gone is the interactive “black bar” of local search results that were displayed side-by-side at the top of…