Algorithm Updates: Monitoring the SEO Landscape

Did You Know… That the BrightEdge platform makes it easy to keep a pulse on changes to the SEO landscape? Features such as Share of Voice and Data Cube Time Machine provide insight into how tracked competitors are impacted and bring to light aggregate changes in the SERP landscape. Ask your agency CSM for more…


 

Email Marketing Automation – Communicating With Prospects And Customers

There’s been much discussion about marketing automation in the past couple of years, but what is it exactly? Simply put: it’s the process of automating certain marketing activities (like repetitive tasks) for efficiency in order to help a business reach a marketing goal (to convert a lead, for example). Of all the automated marketing channels…


 

Uncovering Local Ranking Insights & Taking Action: The College Edition

Over the past several years Google has placed a heavy emphasis on driving more personalized and contextually relevant search results. One of the main ways it achieves this is through localization of search results based on where a user is located geographically when the query is entered – a fact further compounded by the rapid…


 

BrightEdge, Content Performance Marketing and the Adobe Summit 2015

The Adobe Summit in Salt Lake City is the place to be from March 9-13 to learn how other marketers are succeeding and how they are using Adobe Marketing Cloud. Last year marketing executives from more than 5000 companies participated in this top-tier event. BrightEdge is once again a major sponsor, and we are looking…



 

Winning on the Content Performance Battlefield – Announcing BrightEdge Content Optimizer 3.0

Today, we’re excited to announce the release of Content Optimizer 3.0 which integrates with Adobe Experience Manager. As clear leaders in the market BrightEdge has designed this product specifically with our customer feedback in mind to address the challenges they face on the increasingly competitive content battlefield. Content Optimizer 3.0 provides an in-depth snapshot of your…


 

Can You Learn Digital Marketing in a Traditional University?

Digital marketing requires analytical skill, creativity and ability to learn new platforms and tools to manage and optimize marketing campaigns and programs. But, how do you acquire the skills that would make you more attractive to an employer? Along the same theme of knowledge, people need to know how, when and in what ways to…


 

Digital Dashboards – Driving Marketing Performance

In a motor vehicle, the dashboard is a strategically placed control center, which gives the driver instant access to information about how the various systems of the car are working. These “reports” give real-time data about the most important components of the system to ensure the car is running as it should. A digital dashboard…


 

Email Marketing Performance – 5 Measurement Metrics

In its 2015 State of Marketing survey of more than 5,000 global marketers, salesforce.com reports that email marketing is increasingly “an integral touchpoint along the customer journey for the majority of marketers,” with 80 percent of respondents indicating that email marketing is central to their business for 2015 as compared to 58 percent in 2014.…


 

Google Quick Answers

Taking Your Content & User Experience to New Heights on the SERP What is Google Quick Answers? In September 2014 Google introduced a new method of presenting content relevant to “how to…” or “what is…” queries, where Google takes snippets of content from specific web pages and features it in the “Quick Answers” box just…


 

Site Architecture for SEO

Before you spend all the time, money and effort you’ve laid aside for SEO, consider this: your site architecture might be negating any effort you spend in offsite SEO. In fact, poor site architecture could be causing you to throw away your money. You’ve got to be sure that your site is set up in…


 

Integrated Marketing: A Framework for Designing Your Program

Integrated marketing and the ability to run seamless campaigns across multiple channels is a skill that’s mastered over time. Like the conductor of an orchestra, the maestro of the integrated marketing campaign unifies the various segments to create a concerted effort in harmony or at least in synergy. As with any type of program or…