Thinking Like a Freak with Stephen Dubner & Jim Yu At Share14

Chances are, you’ve heard of the book, Freakonomics. This book was (and still is) wildly popular because it examined the way our world works in a completely new light. One of the masterminds behind Freakonomics is Stephen Dubner, renowned author, journalist, and media personality. We couldn’t be more excited for Stephen to close out Share14…


 

SEO, the Stakeholder & Content with Ngia Vang of Experian

Ngia Vang is the senior digital marketing manager at Experian Consumer Direct. There, she leads SEO and content marketing for FreeCreditReport.com, FreeCreditScore.com, CreditReport.com and CreditScore.com. Ngia and I caught up ahead of Share 14 to talk about Experian’s approach to digital marketing in light of the changes we’ve seen in the past year. We also talked…


 

6 SEO Benchmarks You Can’t Afford to Miss

The importance of search engine optimization, or SEO, is well established. What is less understood is the importance of benchmarking your website’s current SEO performance so that you can compare the improvement over time. Benchmarking SEO performance is something I personally do with every project I work on, and I believe it is fundamental to…