Word-of-Mouth Marketing Can Double Sales and Increase Retention by 37%

Influencer Marketing: An advertising force worth the investment Scott Cook, the CEO and founder of Intuit, once said, “A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.” This is a lesson that every marketer and every business must absorb and leverage to their advantage…


 

3 Common Technical Mobile Site Errors that Can Damage Organic Traffic

Technical recommendations for mobile site optimization Given the focus on mobile this spring, you have probably done the mobile optimization basics: 1) Created a mobile or responsive site 2) Tested your site for mobile-friendliness and looked for the Mobile-Friendly tag in your mobile SERPs 3) Made sure your mobile site loads fast with the Page…


 

How to Perform an SEO Site Audit for Maximum Benefit

According to a study we conducted at BrightEdge, an estimated 51 percent of all your website traffic comes from organic search. Other factors such as direct traffic, paid search and social media account for less than half your traffic combined. This means that a site with poor SEO could be missing out on enormous potential…



 

SEO Books Worth Adding to the Library

Although there are countless blogs and websites dedicated to SEO, sometimes the best way to learn in depth is by finding an expertly written book that can explain the intricacies of SEO strategy. When the information is together in one place, many professionals find it easier to digest, take notes, and apply the information. Unfortunately,…



 

Week 2 Data and Stats Update on Mobile Algo Change

Follow-up BrightEdge study finds mobile algo impact on SERPs settled As the search world is very aware, on April 21 Google changed the algorithm that determines the ranking positions on the search engine results page. Google gave about 2 months warning which is unprecedented in lead time and clarity. The notice gave BrightEdge data scientists…


 

BrightEdge Content Optimizer Selected as Finalist for Prestigious American Business Award

BrightEdge Content Optimizer 3.0 recognized as breakthrough capability for content performance marketing success The BrightEdge Content Optimizer 3.0 has been selected as a finalist today for the 2015 American Business Awards! The American Business Awards, also known as the Stevie® Awards, are considered the nation’s preeminent business awards program. This year, more than 3,300 nominations…


 

BrightEdge Wins Impact Award & Presents Live on Main Stage at Adobe Summit

We are delighted to share the news that last week BrightEdge’s latest content performance marketing innovation, Landing Page Optimizer, won the Adobe Partner Customer Impact Award at the Adobe Summit EMEA. And, BrightEdge presented live in front of 4000 digital marketers during the day 2 general session — the first time a partner has been allowed…


 

Jim Yu Nominated for E&Y Entrepreneur of the Year Award

Drove BrightEdge to an international content marketing juggernaut in 8 years We’re proud to announce that BrightEdge CEO Jim Yu achieved semifinalist status in the 2015 E&Y Entrepreneur of the Year award program for the Northern California region. The program recognizes entrepreneurs who demonstrate excellence and extraordinary success in areas such as innovation, financial performance…


 

How To Optimize Your Employee Training Program

  At BrightEdge, we take employee onboarding very seriously. We’ve found the faster new hires get “on board” through intensive training and immersion in our corporate culture, the more productive they are in contributing to our performance. Our findings are based on the lessons we’ve learned since our founding as a Silicon Valley startup in…


 

Replatform & Migration: Track Results Post Major Tech Updates

The BrightEdge platform can provide detailed reporting and analysis following site migrations. Whether moving to a new CMS or changing your domain address entirely, BrightEdge provides the tools to successfully manage major technical site updates. Talk with your agency CSM prior to implementing major technical site updates for additional ideas! Dashboards: Side-by-side comparison of two…