15 Reasons I Chose BrightEdge

Newton joined BrightEdge in July of 2014 and is the senior director of marketing demand generation. He manages a team of 5 and co-manages the inside sales reps with his colleague in Sales. He was the 3rd BrightEdge customer at Netflix 6 years ago. Newton earned his MBA at the International University of Japan and his BA…


 

How to Monitor Branded Keywords in BrightEdge in 5 Simple Steps

We often forget how important branded keywords can be for our business. Users that search for your brand terms are often your most valuable customers, or have the potential to be. They can be returning customers, people seeking to learn more about your brand, or people who have previously seen some of your marketing campaigns.…


 

Multi-Channel Attribution for an Accurate View of Conversions

Multi-channel attribution has been both widely accepted by marketers and also one of the most difficult results to calculate and prove. The basic premise is that media channels work together synergistically for conversions; some channels get too much credit, and some channels get too little (for example, direct traffic to a website versus organic search…


 

Share15: Shaping The Future of Organic Content Performance

Share15: September 21 to 23, Westin St. Francis, San Francisco Following the outstanding success of Share14 and a record-breaking year of growth and marketing innovation at BrightEdge, I am delighted to announce Share15. This year, the industry’s leading, brand-driven, peer-to-peer content marketing and SEO event takes place on September 21 to 23 at the Westin…


 

An SEO’s Guide to Staying Safe from Penguin 3.0

Hummingbird, Panda, Penguin, Pigeon. If these words speed up your heart rate and get your blood pumping, you’re probably an SEO. Every Google update strikes some fear into the hearts of SEOs and digital marketers, and Google’s most current update is no exception. The current threat is Google’s Penguin 3.0 algorithm, which rolled out mid-October…


 

Using Google Webmaster Tools for SEO Efficiency

Understanding and incorporating analytics in your search engine optimization strategy is integral for getting the most out of your efforts. One of the best ways to do this is by making good use of Google Webmaster Tools (GWT), a free tool that helps users make smart, informed decisions for the best possible performance in search…


 

Blended Rank: Your True Rank for All Types of Search Results

Back in May of 2007, a sea change swept the search engine world with Google’s introduction of Universal Search. No longer were search results displayed only in text format; now, other types of search-relevant content including images, news, social, videos, blog posts and local listings would be blended together on the same search page. Soon…


 

Why SEO – Top 15 Reasons to Focus on SEO in 2015

SEO has been around for more than a decade and now makes up a gigantic share of traffic for successful websites. In fact, recent research by BrightEdge shows organic search is the largest driver of Web traffic for most sectors, and a crucial component of revenue. That’s why SEO should be a serious consideration for…


 

Lessons in SEO and Site Migration: A Case Study

The importance of ensuring that you have a detailed SEO strategy in place as part of any site migration cannot be underestimated. As an SEO, and from my own personal experience, the results can be catastrophic. Let me show you why with the following case study. The Beginning: SEO Success Consider this scenario: Company X…


 

7 Simple Ways to Discover Long-Tail Keywords

Keyword research and discovery is the fundamental first step towards optimizing your website content so it ranks for keywords, captures organic search share and generates leads. When conducting keyword research, it may be tempting to focus on those highly competitive one- or two-word terms used by most in your industry’s vertical. While these terms definitely…


 

SEO Analytics: The Big Difference Between SEO Tools, Software and Platforms

The terms around SEO analytics can be confusing. You’ll often see “SEO tools” used interchangeably with “SEO software” or “SEO platform.” In this post we’ll clarify the distinctions among these three SEO analytics terms, giving a basic overview of the concepts as well as what they mean to you as an analytics user. Software and SEO…


 

7 Things You Must Do to Rank for Your Keywords

In this age of Panda, Penguin and Hummingbird, ranking for your keywords in the search engine results pages (SERPs) requires both strategic SEO intelligence and a systematic approach. SEO is very much alive and well — when done correctly — and is integral to a winning organic search content strategy. With that in mind, we’ve…