Adapting to SEO Change At Share14 with Macys.com

The team at BrightEdge is gearing up for another epic Share conference. Share 14 is all set to, once again, be the must attend digital marketing conference. It all starts on August 20 in San Francisco. In the run up to the event we’re connecting with many of the worlds leading brands, and the speakers we’ve invited…


 

Weekly Marketing Update: Mobile Search Booms

Man on Mobile Phone

Mobile search and site solutions claim the spotlight in this week’s digital marketing news, as mobile usage surpasses that of desktop for the first time in Internet history. BrightEdge CEO Jim Yu discusses the mobile search boom and optimizing for the user experience in his column for the Huffington Post, why going responsive is not…


 

Solving for ‘X’ in the ZMOT Equation

Consider this scenario: your daughter has studied diligently for an algebra test. She calmly sits down at her desk, confident she’s “got this.” The instructor clicks his stopwatch – it’s the moment of truth. At first glance, the problem seems reasonably straightforward – one that simply directs her to solve for “X.” Upon further analysis,…


 

Google Webmaster Tools: Best Practices for Boosting SEO

wrench

Webmaster Tools is a free service offered by Google that helps users monitor and maintain a site’s presence in the Google Search results. Setting up Google Webmaster Tools (GWT) can help you understand how Google views your site, so you can optimize its performance for the search results. Today, we’ll go over best practices for…


 

Leveraging LinkedIn’s Publishing Platform for Brand Visibility & Reach

Even if you’re not an “official” Baby Boomer, you’re likely familiar with that classic ‘70’s show (or its ‘90’s movie spinoff), “The Brady Bunch.” Throughout, poor Jan Brady repeatedly laments, “It’s always Marsha, Marsha, Marsha!” As brand marketers, you may well relate: “It’s always content, content, content!” Indeed it is, and for good reason. Just…