Understanding Share of Voice In Digital Markets

To get a truly competitive edge as a digital marketer or advertiser, it’s important to understand and use the concept of share of voice. Simply stated, share of voice is about how much of the pie you’re getting; what percentage of the digital space is yours? How much of all online content and conversations is…


 

How to Get the Most SEO Benefit Out of Your Content

By now most marketers know that content marketing is a huge key to SEO and marketing success, but not everyone gets everything they can out of their content. A good piece of content can go far, but a good piece of optimized content will always go further. This is because optimized content will help content…


 

Halloween at BrightEdge

On Halloween, BrightEdge’s creative energy was on full display!  After a day of hard work (and an Oktoberfest-themed company lunch of sausages, sauerkraut, and plenty of hot mustard) the team gathered in our training room for a Halloween party full of appetizers, donuts, and cider.  We always like to take a little bit of time…


 

Creating the Content Machine: How to Grow Content In-House

Developing your brand’s content to reach your target market may seem like a daunting challenge, especially if you’re beginning at the beginning. Factoring in all that needs to go into effective content performance marketing can seem overwhelming – but the good news is that it doesn’t have to be. In this post, we’ll go over…


 

How Content Marketing Really Works INFOGRAPHIC

Your content marketing might not be doing what you think it’s doing. You’d like to think that once you come up with a genius idea, it will go viral, bring traffic, convert that traffic into sales and then turn visitors into brand advocates. What it does, however, is a little bit different. Instead, content marketing, as…


 

Why Regular Content is Key to SEO Success

There is a reason that content marketers and SEOs place such a high emphasis on content, but it might not be what most people think. The truth is that SEO does not favor content for the sake of content. It’s not just any content that will garner traffic and get rank. There’s a lot of…


 

How Content Marketing Actually Works

For some, ‘content marketing‘ seems to be a buzzword more and more people are throwing around. The reason for the perhaps overuse of this term may be because of the perceived conceptions of what content marketing does. Digital marketers tend to think that when a piece of content is shared, it will go viral, bring…


 

A Basic Guide to Keyword Research

A fundamental first step to optimizing your site to boost your organic search traffic and generate leads is keyword research. By identifying the keywords that prospective visitors are most likely to use when searching for your industry’s products and services, then targeting content around those keywords and optimizing existing content with them, your Web pages…


 

Boost Content Performance with Historical and Real-Time Data

We’re excited to announce that the Data Cube Time Machine and the Data Cube Score are now generally available. These innovations first previewed at Share14, and leverage the power of the BrightEdge Data Cube. The Data Cube is a massive content repository — the industry’s largest data set made up of billions of pieces of…


 

How Do Social, Content and Organic Search Fit Together?

There’s been much discussion about how social media influences SEO, including references to “social SEO.” So what does it all mean, and just how do social media and SEO work together? In this article, we’ll explore some high-level concepts around the social signals used in SEO. Some Background: Big Data and Social Media Over the…


 

Secure Search: Where Does It Stand Today?

A little over a year ago in September 2013, Google eclipsed all search query data globally, representing one of the most dramatic changes ever to the SEO landscape. SEO practitioners were forced to adapt to the loss of their keyword data, and with it, a good portion of their traditional keyword-driven strategy. As BrightEdge CEO…


 

Google Webmaster Tools- Keyword Data Beyond 90 Day Limit

Having data that tells you exactly where your web traffic is coming from is an absolutely essential part of successfully running a website. The ability to see exactly what types of marketing initiatives are driving the best results can be the difference between a massively popular vs any largely forgotten website. Of course, with “not…