Exploring the Shift Towards Content Quality with Chris Bennett at Share15

Content Quality and SEO Results In between hitting the California surfing waves and running the award-winning digital marketing agency 97th Floor, Chris Bennett found time to sit down and chat with us about our mutual excitement for Share15 this September and the changes he has seen in the industry. It was a fantastic conversation. About…



 

How the Regular Panda Updates Impact You

Rolling Panda Updates When Google’s Panda update went live in 2011, it had a tremendous impact on the marketing industry. The first roll out of the change impacted nearly 12 percent of all queries in the United States. Another update a few months later impacted an estimated 6 to 9 percent of queries in many…


 

SEO Forecasting Leads to Better Decisions and Greater ROI

SEO Forecasting and Decision Making People have been attempting to forecast the weather for millennia. Applying both science and technology, they’ve tried to understand patterns in atmospheric processes and have looked at data to project how the weather will be at a certain time and how it will evolve. Because of weather forecasting, meteorologists and…


 

Diving into the Hospitality Industry at Share15

Hospitality Marketing Best Practices For professionals working in the hospitality industry, online marketing presents its own set of challenges. Our own research has indicated that businesses in these industries have a very high rate of engagement with online content– up to 87 percent. Customers are paying attention to what hotels have to say, but you…


 

Replatform & Migration: Track Results Post Major Tech Updates

Replatfrom and Migration The BrightEdge platform can provide detailed reporting and analysis following site migrations. Whether moving to a new CMS or changing your domain address entirely, BrightEdge provides the tools to successfully manage major technical site updates. Talk with your agency CSM prior to implementing major technical site updates for additional ideas! Dashboards: Side-by-side…



 

Six Sigma – Search and Marketing Productivity with Jim Rice at Share15

Marketing Management Models We recently had the fun opportunity to sit down and chat with California native, Australia based Jim Rice. As the SEO manager for Aussie Home Loans, one of the largest mortgage brokering companies in Australia, Jim has incredibly valuable experience when it comes to digital and search marketing. Despite the distance between…


 

Real-Time Personalization (RTP) and Personas

Identify Personas and Deliver RTP Seventy four percent of consumers feel increasingly frustrated when the content of a website they are visiting does not address their needs. The idea of a one-size-fits-all approach to website design and marketing has begun to come crashing down. Consumers now live in an age where they expect companies to…


 

BrightEdge Named in Inc.com Top 20% of America’s Fastest-Growing Companies

BrightEdge One of the Fastest Growing Companies in the US BrightEdge, the leader in content performance marketing, is honored to be named in the top 20% of the nation’s fastest-growing companies in this year’s Inc. 5000 list of America’s Fastest-Growing Companies. The marketing technology space has become more crowded than ever and this award is testament…



 

Improving the Mobile User Experience with Dave Lloyd from Adobe – Share15

In November 2014, Forrester Research released a report entitled Predictions 2015: Most Brands Will Underinvest in Mobile. The report touched upon budgeting and leadership problems for many companies. This is particularly concerning in light of the recent Google mobile algorithm update of April 2015. A marketing strategy based only on responding to algorithm updates is…