How to Utilize Other Departments for SEO

As people come to understand the value of doing quality SEO, it becomes obvious that time and resources should be devoted to doing SEO. What people might not realize, however, is that real success comes when all departments are working together. SEO marketing efforts should not be left solely to a digital marketing team because…


 

The Future Is Bright

In the wake of Share14, our premier marketing event and the largest of its kind in the industry, we’ve experienced exceptional growth and innovation. As we head into the fourth quarter, we’d like to take this opportunity to give you, our customers and community, an update on BrightEdge and where we’re headed. We have reached…


 

5 Legitimate Creative Link-building Tactics

Most marketers know that earning backlinks naturally is key to maintaining and increasing rankings, but the difficult part comes in figuring out the best ways to get these links. There are a lot of ways to go about earning them, and some are more questionable than others. Begin to utilize these five creative ideas and…


 

Google’s Structured Snippets: What You Need to Know

A couple of weeks ago, Google formally introduced “structured snippets” as a means to incorporate more Web page data in its search results. In its announcement, Google explained this was just another step in its ever-evolving quest to improve the search results: Google Web Search has evolved in recent years with a host of features…


 

Link Audits: A Qualitative and Quantitative Approach

With Google’s next Penguin update potentially right around the corner, there’s no better time to perform a link audit on your site. Link audits look at the volume and quality of links in your link profile to ensure it’s balanced, healthy (meaning your website is getting good value from the links) and won’t trigger any…


 

Google Panda 4.1: How it Impacted Sites Organically

Google’s Panda update, which is aimed at filtering out low-quality content from the Google search results, has yet again rolled out, this time affecting 3 percent to 5 percent of search queries. The news hit on September 25, and early analysis of the results here at BrightEdge yielded some interesting findings. More on that in…


 

5 Common SEO Pitfalls and How to Fix Them

It’s clear that SEO can bring additional traffic and revenue to a website, but with constant algorithm updates and changes from Google—like Penguin, Panda, and the infrastructure update, Hummingbird—it can be difficult to know how to prioritize your SEO plan. In this post, I’ll talk about five of the most common obstacles in having a…


 

An Introduction to XML Sitemaps for Website Optimization

You’ve likely heard of XML Sitemaps, but do you know what it is, and why it is so critical that you have one? Simply put, an XML Sitemap is a way to list your website’s pages in a file using XML tags (XML stands for “extensible markup language” schema, which is far more precise than…


 

5 Tips for Optimizing Your Brand’s Pinterest Presence

Pinterest, the visual social network launched in March 2010, has evolved far beyond its humble scrapbooking and recipe-sharing origins. Advancements such as “Rich Pins” and cross-platform sharing in Twitter and Facebook, plus the explosion in visual marketing in general, has dramatically increased Pinterest’s viability as a marketing tool, and transformed it into a powerful social…


 

How to Perform an SEO Content Audit

Auditing your website’s content is much like undergoing a physical exam. You may dread it at first, but it’s a smart practice that uncovers where you need to focus in order to improve your health, and helps you understand what’s working in your approach and what isn’t. As an enterprise-level company that devotes valuable time…


 

How Brands Use Organic Search Content to Drive Traffic and Revenue

The latest findings from the BrightEdge Data Cube released not too long ago show organic content marketing efforts are paying significant dividends for B2Bs, as measured by both Web traffic and revenue. Specifically, insights from our data repository show that as of August, organic search leads as the primary channel for website traffic, driving 51…


 

A Step-by-Step Guide to Nailing Your Next Site Migration

The Internet evolves at breakneck speed, companies change, technology gets better, and strategies adjust. It’s inevitable that at some point in your marketing career, you’re going to face the challenge of overhauling your website. All of those files, all of that content, all of that technology you and your team has been working on for…