Link Audits: A Qualitative and Quantitative Approach

With Google’s next Penguin update potentially right around the corner, there’s no better time to perform a link audit on your site. Link audits look at the volume and quality of links in your link profile to ensure it’s balanced, healthy (meaning your website is getting good value from the links) and won’t trigger any…


 

Google Panda 4.1: How it Impacted Sites Organically

Google’s Panda update, which is aimed at filtering out low-quality content from the Google search results, has yet again rolled out, this time affecting 3 percent to 5 percent of search queries. The news hit on September 25, and early analysis of the results here at BrightEdge yielded some interesting findings. More on that in…


 

5 Common SEO Pitfalls and How to Fix Them

It’s clear that SEO can bring additional traffic and revenue to a website, but with constant algorithm updates and changes from Google—like Penguin, Panda, and the infrastructure update, Hummingbird—it can be difficult to know how to prioritize your SEO plan. In this post, I’ll talk about five of the most common obstacles in having a…


 

An Introduction to XML Sitemaps for Website Optimization

You’ve likely heard of XML Sitemaps, but do you know what it is, and why it is so critical that you have one? Simply put, an XML Sitemap is a way to list your website’s pages in a file using XML tags (XML stands for “extensible markup language” schema, which is far more precise than…


 

5 Tips for Optimizing Your Brand’s Pinterest Presence

Pinterest, the visual social network launched in March 2010, has evolved far beyond its humble scrapbooking and recipe-sharing origins. Advancements such as “Rich Pins” and cross-platform sharing in Twitter and Facebook, plus the explosion in visual marketing in general, has dramatically increased Pinterest’s viability as a marketing tool, and transformed it into a powerful social…


 

How to Perform an SEO Content Audit

Auditing your website’s content is much like undergoing a physical exam. You may dread it at first, but it’s a smart practice that uncovers where you need to focus in order to improve your health, and helps you understand what’s working in your approach and what isn’t. As an enterprise-level company that devotes valuable time…


 

How Brands Use Organic Search Content to Drive Traffic and Revenue

The latest findings from the BrightEdge Data Cube released not too long ago show organic content marketing efforts are paying significant dividends for B2Bs, as measured by both Web traffic and revenue. Specifically, insights from our data repository show that as of August, organic search leads as the primary channel for website traffic, driving 51…


 

A Step-by-Step Guide to Nailing Your Next Site Migration

The Internet evolves at breakneck speed, companies change, technology gets better, and strategies adjust. It’s inevitable that at some point in your marketing career, you’re going to face the challenge of overhauling your website. All of those files, all of that content, all of that technology you and your team has been working on for…


 

The New SEO Competitive Analysis Framework

When Google shifted to 100-percent secure search globally, encrypting all search query keyword data in September 2013, it represented the single largest change for SEO and search marketers, forever transforming the way they approached their profession – including how they performed competitive analysis. As BrightEdge’s Mark Mitchell shared in his SES London 2014 presentation, “Spy…


 

Is HTTPS Really Necessary?

When Google called for “HTTPS Everywhere” (secure search) at its I/O conference in June, with its Webmaster Trends Analyst Pierre Far stating: “We want to convince you that all communications should be secure by default,” it anticipated skepticism from the SEO industry. Google reinforced its I/O battle cry for a completely secure Web with an…


 

4 Ways to Drive Search Traffic and Branding with Video

The research is abundantly clear: adding rich media like video to your Web marketing plan drives traffic. BrightEdge CEO Jim Yu recently discussed our latest data on rich media in his article for Search Engine Land. In it, he highlights findings that show rich media drives not only search visibility, but also significant click-through, making…


 

Google’s Failed Authorship Experiment: What Happened and What’s Next?

Two weeks ago, Google’s John Mueller announced that after three years of experimentation, the search giant had “made the difficult decision to stop showing Authorship in search results.” He explained that Google’s analysts had “observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results.” This…