Deep Dive Search Insights

The SEO team at LendingTree works to improve pages across multiple sites in a variety of areas, including home loans, mortgage refinance, auto loans, auto refinance, student loans and home services. Today they share their favorite SEO audit tools and suggestions. On-Site Health Check with Sam Ruiz “I like to run a BrightEdge SEO site audit to get…


 

Retargeting: What Is It and How Does it Work?

You’ve most likely heard of “retargeting,” but what is it exactly and how does it work? Retargeting is a technique that allows marketers to keep their brand in front of potential customers who’ve visited their website without making a purchase or taking some other desired action, such as subscribing to a newsletter. According to AdRoll,…


 

Leveraging Machine Learning to Share Insights — Announcing LPO Intelligence

We are proud to announce the release of Landing Page Optimizer (LPO) Intelligence. Our latest ground breaking innovation integrates seamlessly with Adobe Experience Manager to provide strategic landing page insight to marketers using AEM’s new performance targeting capabilities to test landing page success. Alongside our customer and partner Adobe, BrightEdge is empowering marketers with unmatched…


 

Knowledge-Based Trust – A New Google Ranking Factor?

On February 12th eight Google engineers set the search world abuzz by publishing an academic paper entitled Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources that describes how trust and factual accuracy could be used to rank websites in the SERPs. Here is the abstract from the paper: The quality of web sources has been traditionally…


 

Nailing Your Sales Interview at a Tech Startup

You’re receiving InMails daily from recruiters. You’re busy closing deals. You’re not in the market for a new position. There’s an intriguing InMail in your inbox… What do you do now? Schedule the Call. Always take the call. Listening is free and you don’t need a resume. You owe it to yourself to learn about…


 

Creating Reporting Dashboards for the CEO – What to Track

Your CEO probably doesn’t care how you got a specific website lead and exactly how you converted that person into a customer. No, the thing that matters is that you can prove your efforts are, in fact, programmatically and predictably moving the needle. A digital dashboard is a perfect place to start collecting the key…


 

Competitive Analysis – Making Data-Driven Strategic Decisions

The BrightEdge platform provides unparalleled insight into the natural search competitive landscape for your clients. BrightEdge gives you the information you need to wow your clients while empowering you to make data driven strategic decisions. Talk with your CSM for more recommendations on driving strategic competitive insights! Share of Voice (SOV): Differentiate your reporting to…


 

3 Simple Email Marketing Tactics That Boost Your Return

   As discussed in our recent post on email marketing performance metrics, this “traditional” channel is increasingly providing an impressive return on investment and playing a central role in achieving business goals for marketers the world over. In this post we’ll go over three key tactics to realize the most ROI and better conversions from…


 

Capturing the Eye of Social Media: The Power of the Open Graph Protocol

There are an estimated 30 million small businesses on Facebook. You face stiff competition when it comes to engaging your potential customers with your company. You want to optimize your content to improve your visibility and prove your expertise. When you share your social content by using the Open Graph protocol you give your site…


 

Search Impact Lifecycle: Driving SEO in Enterprises with Quality Content

In one of the previous blogs we looked at Search Impact Lifecycle and how a structured model can help SEO managers approach changes in search landscape and effectively drive SEO projects in large enterprises. Changes in search patterns can influence SEO and overall business content strategy. For example, shift in search trends from Branded (keywords that…


 

Share15 Speaking Submissions: Share Insights – Elevate Performance

Share15, the leading content and digital marketing industry event, is now accepting speaker nominations. Over 1000+ digital and content thought leaders, brands and agencies are set to gather at the Westin St. Francis hotel in the heart of San Francisco from September 21st -23rd. We encourage you to book your place now as capacity is…


 

Why Sites Need Actuals and Not Estimates When It Comes to SEO

In an attempt to reward sites creating quality content, keep searchers secure and to deter blackhat SEO tactics that focus solely on keyword ranking, Google no longer shows you how your site ranks for keywords. However, any SEO professional worth their weight in salt understands that keywords are still an important part of search engine…