Best SEO Books 2016

Maybe you are looking for the perfect gift for an aspiring SEO or SEO colleague. This BrightEdge SEO Blog summary and guide of the best SEO books will help you make the right choice. There are 14 books on Amazon with SEO and 2016 in the title as many of our SEO authors revise their…


 

5 Steps for Content Mapping for Organic Success

BrightEdge: The complete solution for Content Mapping Content mapping is the process of mapping 1) keyword queries to 2) landing pages to 3) the interior content for those pages and 4) delivering the right content at the right time to advance the customer journey. BrightEdge provides deep analytical insight at each of these mapping stages…


 

8 Predictions for Technology and Marketing in 2016

The year 2015 has been an exciting one in the world of digital marketing. Google algorithm updates have pushed even the late adopters into the world of mobile. An increasing number of companies have begun to recognize the value of content marketing and joined in the creation of 5 exabytes of data every two days.…


 

Google Local Best Practices and How-Tos

You’ve undoubtedly heard it before: if your business has a physical location, you need local SEO. This is especially true if you’ve found that most of your business comes from local customers or clients. You might even be already well-versed in the elements needed to actively compete in the Google local game, but there are…


 

7-Step-Guide to Site Migration and SEO Success

The Internet evolves at breakneck speed, companies change, technology gets better, and strategies adjust. It’s inevitable that at some point in your marketing career, you’re going to face the challenge of overhauling your website. All of those files, all of that content, all of that technology you and your team has been working on for…


 

SEO Should Lead Your Site Re-design

A website is a business representation online and SEO should be involved in a site redesign from the very beginning. The problem, however, lies in the persistence with which many site owners view SEO as something ‘extra’, something to be taken care of after their site is already up and running. This train of thought…


 

What Is Content Marketing?

Content is the driver behind all online marketing efforts. It is what search engines use to understand the purpose of your site, what entices people to click and what engages potential customers. Brands increasingly understand the value of content– according to the Content Marketing Institute, an estimated 86 percent of B2B organizations use it in…


 

A New Era of Content: A Step-By-Step Guide to Content Performance Marketing

  Content production is great at face value, but ultimately, business results are what matter. Digital marketers are struggling to measure how their content performs, how it stacks up against the competition, and how it delivers quantifiable business impact. Content marketing is reaching a tipping point where in order to justify continued investment, marketers need…


 

Google RankBrain Machine Learning and BrightEdge

The letter in the alphabet that’s buzzing in the digital marketing community is “R” for RankBrain. Announced on October 25th RankBrain is Google’s latest algorithm update, focused on Machine Learning. In this post, we’ll be walking you through a step-by-step guide for how BrightEdge’s existing technology helps our customers stay ahead of RankBrain. But first,…


 

What is RankBrain?

What is RankBrain? Machine Learning and Google “What is RankBrain and how will impact my traffic and site?” is the question in the air in the marketing world this week. Google has recently announced that they have begun using machine learning in their algorithm to determine appearance in the search results. This technology, which has…



 

Innovating for the Enterprise

We talk a lot about innovation at BrightEdge — it’s what we’re most passionate about, what gets us out of bed in the morning and keeps us working late into the night. We believe in building technology that fuels the success of our community and helps them achieve their goals. And, our community has embraced…