Share16 Call for Speakers – Open Now until April 15th!

BrightEdge’s 6th annual digital marketing conference, Share16, is coming this October 24-26th at the Westin St. Francis in the heart of San Francisco! Last year we had 75+ of the best speakers from leading brands like Google, Salesforce, Microsoft and Bing. This year we plan on making Share16 even better. We have already started receiving requests to speak at…


 

How to Succeed with YouTube SEO

Videos have grown dramatically in their popularity with audiences– by 2017, an estimated 74 percent of all online traffic will be for videos. 78% of people watch at least one video a week. Promoting a video in an email subject heading increases open rates by 19% and click-through rates by 65%, videos help customers feel…


 

Best Marketing Books 2016: Five Titles Every Marketer Should Read

With 2016 well underway and Q1 marketing plans in motion, now is a good time to start tackling your 2016 marketing reading list. To help you get the most out of your time with a short list of the best marketing books, these five publications written by well-known marketing experts provide top-notch best practices and…


 

HTTP vs HTTPS and SEO in 2016

Google announced in 2014 that HTTPS was now being considered a ranking signal and that this “lightweight signal” that would affect less than 1% of queries. So a year and a half later, where do we stand? Apparently the weight is so light that no one has published any definitive research about the gains or losses due to…



 

A Timeline of Google Algorithm Updates

You hear a lot about Google algorithm updates and may have some trouble keeping them straight. There are over 200 components to Google’s algorithm, and most are not defined publicly. SEOs like to focus on the ones we can control: Trust and Authority Link Popularity of a Specific Page Anchor Text of External and Internal…


 

What Robots.txt Can Offer Your SEO Efforts

Search engine optimization revolves around helping your content rank highly in search engines so that potential customers can find it. There are some moments, however, when you do not want the bots to crawl and rank your pages. In these instances, robots.txt can be a useful resource to help you guide the site crawlers towards…


 

Google SEO May Change in John Giannandrea’s New Era

Google has appointed noted artificial intelligence expert John Giannandrea as the new head of its search team following the retirement of Amit Singhal on February 26, 2016. The changeover has been widely interpreted as signaling increased reliance on machine learning in the Google algorithm, with ultimately widespread implications for Google SEO best practices. John Giannandrea,…


 

Share16 Is Coming: Register Now — Speaker Submissions Open

We are excited to announce that Share16 will be held on October 24th – 26th and is returning to the beautiful Westin St. Francis, right off Union Square in the heart of San Francisco.  We encourage you to register now with special Early Bird pricing in effect.   Search professionals along with content and digital…


 

Amazon Search and Marketing on Amazon

The A9 algorithm and using Amazon to grow your ecommerce results When it comes to reaching potential customers through search, Google stands head and shoulders above the competitors with 65 percent of the searches in the U.S. In the ecommerce world, however, there is a competitor that can have a powerful impact on a brand’s…


 

SEO Jokes — SEO Humor for 2016

Humor is a great way to connect with an individual or an audience. Industry-specific jokes have the additional benefit of reinforcing the identity of its members by requiring industry knowledge to appreciate the joke or the pun. At BrightEdge I introduce the marketing demand generation group and the practice of SEO on the last day…


 

The SEO Title Tag

The Title Tag: 4 Simple Rules and Quick 5 Steps to Ranking Success Recently, a respected industry columnist who had just interviewed John Mueller of Google and concluded that the title tag is severely over-rated as a ranking factor. Mueller’s point was that a good page can rank without a title tag, but a perfect…