How to Become an SEO Expert Today

In digital marketing, everything comes down to organic search, making an SEO expert a highly important marketing role. This one type of marketing is responsible for more than half the traffic on an average website, bringing in about 51 percent of all your site’s visitors. Considering that sites which manage to secure the top five positions…


 

Semantics Is the Future for SEO, Conversions, and UX – Part 1

Since its birth in 1998, Google has been continually evolving and improving its ability to match users with the websites that answer their needs. The Internet has grown from just over an estimated 17,000 websites in 2000 to over a billion by 2014. This tremendous growth has put an enormous amount of pressure on Google…


 

Optimizing Your Content for Quick Answers

Given that an estimated 51 percent of your website traffic arrives from organic search, it is important to keep track on what new developments can boost your organic traffic. Google Quick Answers – highly-visible text snippet answers and links placed at the top of the Google SERPs – were observed to provide a huge boost in…


 

Get AMPed: Optimize Your Content for Mobile Search

Google and the Micro-Moment Whether it’s spontaneous curiosity or the need for insights to support a decision, consumers now rely on mobile more than desktop in their quest for information. Google has defined this new search behavior as the micro-moment: critical moments that, when added together, drive greater engagement across the customer journey. With this in…


 

How Your Content Audit Can Help You Digitally Mature

For brands to see genuine success from their digital marketing strategies, they need to develop mature practices. They must grow from their early, rudimentary efforts that yield little success and become a highly efficient and effective content-production organization. Brands that reach these upper levels of maturation are able to scale their content production across their…


 

Local Three Pack and the “I Want To Go” Micro-Moment

The Local Three Pack Introduced in 2014, the local three pack is a feature that occupies the top of the organic portion of the organic SERP, provides a map of the user’s area, and provides address and contact information for three physical locations that might meet the needs of the user. It also provides review scores…


 

8 SEO Basics You Need to Get Started

SEO is the foundation of a successful website. Considering that an estimated 51 percent of site traffic originates from organic search, it is clear that where a website appears on the SERP will greatly impact the site’s overall traffic success. Properly done, SEO can drive engagement, conversions, and revenue. These SEO basics is a good…


 

Preparing for Google’s SERP Changes – Expanded Titles and Descriptions

The title tags and your meta description are two of the most important factors impacting your click-through rate from organic search results.  Given the importance of these few sentences, the significance of Google’s recent changes with the character limits in headlines and page descriptions becomes clear.  Here is what you need to know about the…


 

Why You Need More than Just a Keyword Tool

When people think about SEO, keywords are often the first topic that pops into their minds. It is no wonder that the phrase ‘keyword tool’ receives nearly 10,000 searches every month and ‘keyword planner’ receives over 60,000. Keyword research is an important part of any SEO strategy. It helps you uncover the topics that matter…


 

New Share16 Speakers, Programs & Early Bird Pricing

Following the outstanding ‘sell-out’ success of Share15 and a record-breaking year of growth and m arketing innovation at BrightEdge, I am delighted to announce the launch of the new Share16 website. This year, the industry’s leading, case study-driven, peer-to-peer digital marketing event takes place on October 24 to 26 at the Westin St. Francis, right in the heart…


 

SERP Change Alert: 4 Must-Know Facts for Google’s New Rich Card Carousel

Google continues to invest in the user experience and expand the diversity of universal results above the traditional text results, so it is imperative that content marketers stay up-to-date and evolve their universal content capabilities and offerings. BrightEdge Research has clearly indicated that users find images engaging and useful. Tweets with images receive 5 times…


 

How to Learn Effective SEO Writing

With the growth of the Internet, the entire consumer purchasing process has changed– forcing SEO writing to the forefront of content marketing strategy. An estimated 67 percent of the customer journey now takes place digitally, with 81 percent of shoppers and 94 percent of B2B buyers saying that they conduct Internet research before purchasing a…