The Google Announcement that has Changed the Mobile Ballgame

There are more than 1.5 billion mobile internet users worldwide and roughly 80 percent of internet users own a smartphone. If these numbers do not encourage you to take advantage of the growing trend of mobile search, then Google’s recent announcement should give you the final push you need. The changes coming On February 26,…


 

Marketer Spotlight: Mark Fiske, Ancestry.com

Marketer Profile: Mark Fiske is the Vice President of Channel Marketing at Ancestry, a recent BrightEdge customer, a Silicon Valley Search Engine Roundtable founding member and a graduate of Michigan State. Mark has been involved in digital media and search marketing for roughly the last ten years. I met with Mark Fiske recently to discuss…


 

The 3 Pillars of Building an Audience via Organic Search and Content

The explosion of content as a driver of marketing success has left its mark already. Back in 2013, Gartner stated that content creation and management comprised the second largest share of digital marketing budgets – and that was years ago. All marketing channels need content and each channel has its own unique set of practices…


 

Onsite Content: Building Efficient Workflows

Did You Know… That the BrightEdge platform can automatically QA the implementation of optimized content recommendations in just a few steps? BrightEdge can help to save valuable time and resources while ensuring that content recommendations are loaded to spec. Talk with your agency CSM for more information! Example Scenario – Your SEO team is responsible…


 

BrightEdge Customers Have Been Prepared for Mobile Optimization Since 2013

  Since 2013 BrightEdge customers have been prepared for the massive mobile shift. BrightEdge was the first to release Mobile search technology way back in March 2013 with mobile and tablet ranking analysis. In August 2013 we built upon this innovation with Mobile Share of Voice and Mobile Site Audit. The BrightEdge platform has been…


 

BrightEdge Content Performance – Moneyball for Marketing

Tune in to hear BrightEdge VP of Marketing and Products Brad Mattick speak with the Glenn Gow, the CEO of Crimson Marketing, in an exclusive podcast interview on Moneyball for Marketing. The Moneyball for Marketing podcast invites leading industry guests to examine how marketers can apply big data and technology to improve their strategies. Brad…


 

Retargeting: Segment Your Market Audience Like a Pro

In our previous post on retargeting, we discussed the basics of what it is and how it works. As a brief refresher, retargeting is the act of enticing potential customers back to your website who’ve visited without making a purchase (or taking some other desired action). This is usually accomplished with ads on the search…


 

Mobile & Local: Insights for a Multi-Device & Hyper-Local World

Did You Know… That the BrightEdge platform offers more ways to track visibility than any other competing software on the market? BrightEdge is committed to providing you the insights you need across mobile devices and local markets in both a daily and weekly cadence. Daily Rankings: If you’ve ever optimized for highly-competitive heads terms that…


 

Google Wants to Close the Door on Doorway Pages

Google has made another major announcement that has the potential to impact thousands or millions of websites in the coming weeks. The search engine giant has indicated their decision to lower or even effectively eliminate the rankings of so-called ‘doorway pages’ — pages that have been built to rank highly for specific keywords without actually…


 

Adobe Summit 2015 Wrap Up

Adobe Summit 2015 was the largest and best Summit yet. The event attracted 7,000 attendees this year – far exceeding the 5,500 they expected. The key themes of Adobe Summit could be summed up as: 1) Context Means Everything – getting the right message to the right person in the right place and at the…


 

SEO for Multiregional Websites

Geotargeting challenges and tips One of the biggest challenges with SEO for multilingual and multinational websites is to ensure that searchers in various countries find your locally-relevant content. In this blog, we’ll talk about geotargeting – the practice of customizing content to a specific market based on the geographic location of potential customers and, most…


 

HREFLang, XML Sitemaps and HTML Link Elements and International Site Management

Global companies must ensure that international customers enjoy the same quality user experience when interacting with their brand as their domestic counterparts. Localization helps create targeted content tailored to the needs of customers in different countries. But how can we ensure that the right content actually reaches those customers? To help search engines identify URLs…