Weekly Marketing Update: Rich Snippets, Rankings & Online Piracy

Google takes center stage in this week’s digital marketing news as it gets flooded with 7.8 million link removal requests by copyright owners within a week, and marks its 10-year IPO anniversary with its top 10 search milestones over the decade. In other news, BrightEdge looks into the SERP volatility reported earlier this month, AJ…


 

Scaling In-House: Building the Best Enterprise SEO Operation #Share14

Let’s face it: Enterprise SEO is not getting any easier. In this session at Share 14, brands like Adobe, Experian, Marriott International and Microsoft share how they’ve built and scaled their in-house SEO when facing complex challenges. First up is Dave Lloyd (@davelloyd1) of Adobe Systems. [Side note: be sure to catch Dave’s interview on the…


 

Did Your Rankings Change in Early August?

Did you feel that, too? Earlier this month, Algoroo and other SERP monitoring services reported significant volatility and flux in the search engine results pages (SERPs) starting August 7 and continuing through Friday, August 15. The degree of volatility was similar to that experienced in the Panda 4 update in May, leading some to speculate…


 

SEO is Not a Verb with Ken Shults of Global Strategies – Share14

Ken Shults is the managing director of global consulting at Global Strategies. Ken leads the company’s developments in analytics, and relies on his rich experience in mass customization technology platforms, marketing programs and predictive algorithms to provide essential guidance to his customers. Share14 kicks off today, and I sat down with Ken to discuss the…


 

How Time Drives Organic Search Success – Binti Pawa at Share14

It’s exciting times as Share14 kicks off tomorrow at the Palace Hotel in San Francisco tomorrow!! As part of our series connecting with leading brands and marketers ahead of Share 14 I managed to catch up with Binti Pawa, Head of SEO for Time Inc.’s Affluent Media Group. Binti is speaking and sharing insights on the “SEO Best…