Branding and SEO with Dixon Jones of Majestic #Share14

Majestic is a name synonymous with link tools that help the SEO community gain crucial insight. Continuing our series of interviews with Share 14 speakers is the latest with Majestic SEO’s (soon to be simply, “Majestic”) Dixon Jones, the company’s marketing director. Dixon has been an active voice in the Web marketing space since the…


 

Optimizing for the Customer Experience with Dave Lloyd of Adobe #Share14

As part of our series connecting with leading brands and marketers ahead of Share 14, I caught up with Dave Lloyd, senior manager of global search marketing at Adobe Systems. Dave leads a team dedicated to organic and website search strategies, and he’s got nearly 15 years in the digital and search marketing space. In this…


 

Weekly Marketing Update: Google Quality Guidelines, SEO Landscape

Google once again captures the headlines in this week’s digital marketing news, as the latest version of its search quality guidelines are leaked (once again). Quality is also the theme for SEO topics this week, featuring articles from the community on conducting authentic SEO audits and setting priorities, as well as a Bright Ideas blog…


 

The SEO and PPC Handshake

Have you heard of the old saying, “One hand doesn’t know what the other is doing”? You’ve most likely experienced the frustration that comes with that when dealing with large organizations and government bureaucracies. For example, sending a payment well ahead of the cable provider’s due date, only to receive a bill demanding payment immediately. Or…


 

Adapting to SEO Change At Share14 with Macys.com

The team at BrightEdge is gearing up for another epic Share conference. Share 14 is all set to, once again, be the must attend digital marketing conference. It all starts on August 20 in San Francisco. In the run up to the event we’re connecting with many of the worlds leading brands, and the speakers we’ve invited…