Archive for the ‘Product Innovations’ Category

 

New Share16 Speakers, Programs & Early Bird Pricing

Following the outstanding ‘sell-out’ success of Share15 and a record-breaking year of growth and m arketing innovation at BrightEdge, I am delighted to announce the launch of the new Share16 website. This year, the industry’s leading, case study-driven, peer-to-peer digital marketing event takes place on October 24 to 26 at the Westin St. Francis, right in the heart…


 

Telling a data-driven story: The Value of StoryBuilder

The world of content development is becoming increasingly competitive. According to the Content Marketing Institute, 86 percent of B2B marketers report that their organizations are using content marketing and 70 percent of them are creating more content than before. Businesses are recognizing the value of online marketing, which means that the space will become even…


 

The Power of Collaboration and Share of Voice Functionality

The digital world has become increasingly competitive. According to IBM, roughly 90 percent of the information on the Internet today has been produced in just the past two years. To answer the need of businesses trying to compete in this saturated space, BrightEdge has developed Share of Voice to help you see exactly how much…


 

SEO Forecasting

SEO Forecasting and Decision Making SEO Forecasting Leads to Better Decisions and Greater ROI People have been attempting to forecast the weather for millennia. Applying both science and technology, they’ve tried to understand patterns in atmospheric processes and have looked at data to project how the weather will be at a certain time and how…


 

Share15: BrightEdge Hands-On Labs for Digital Marketers

Reinforcing the Share15 theme “Share Insights – Elevate Performance” BrightEdge will for the first time offer learning labs at Share. At Share15, BrightEdge will launch this new format that will enable digital marketers to deepen their first-hand knowledge in key capabilities of the BrightEdge platform and with key partner technologies. The labs will be smaller…


 

BrightEdge Elevates Your Business Impact with New Release

2015 is off to a tremendous start with massive innovations delivered to our 1,200+ customers around the globe. As we continue to ship new technology at breakneck pace, I thought that it would be useful to explain how we select what we build. Oftentimes technology companies build and leave people without the context of what…



 

BrightEdge Wins Impact Award & Presents Live on Main Stage at Adobe Summit

We are delighted to share the news that last week BrightEdge’s latest content performance marketing innovation, Landing Page Optimizer, won the Adobe Partner Customer Impact Award at the Adobe Summit EMEA. And, BrightEdge presented live in front of 4000 digital marketers during the day 2 general session — the first time a partner has been allowed…


 

BrightEdge Releases More “Do It for Me” Capabilities

Opportunity Forecasting, More Currencies, New Search Engines, More Power and Convenience in StoryBuilder, Anomaly Detection and Mobile Data Cube Reporting Introduction Since 2007, BrightEdge has been dedicated to the SEO and community by helping our customers stay ahead of the changing search landscape. We are passionate about search, the largest channel for most brands and…


 

Leveraging Machine Learning to Share Insights — Announcing LPO Intelligence

We are proud to announce the release of Landing Page Optimizer (LPO) Intelligence. Our latest ground breaking innovation integrates seamlessly with Adobe Experience Manager to provide strategic landing page insight to marketers using AEM’s new performance targeting capabilities to test landing page success. Alongside our customer and partner Adobe, BrightEdge is empowering marketers with unmatched…


 

The BrightEdge New Year Release is Live

At BrightEdge we had a great 2014 and broke records across our business. Continuing the momentum, we kicked off 2015 on a high note with our New Year Release (live for customers last month). We could not be more thrilled to deliver over 20 new innovations all focused on your success. The search and content…


 

Algorithm Updates: Monitoring the SEO Landscape

Did You Know… That the BrightEdge platform makes it easy to keep a pulse on changes to the SEO landscape? Features such as Share of Voice and Data Cube Time Machine provide insight into how tracked competitors are impacted and bring to light aggregate changes in the SERP landscape. Ask your agency CSM for more…