SEO managers are often asked about the biggest challenge that they face when running SEO programs in large enterprise environments. While there are many areas that are critical for driving success, it’s hard to pinpoint just one area that’s the most crucial. Sure, focusing on producing quality content is important. Yes, stakeholder engagement is…
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Over the past year, DigitalRelevance has utilized the BrightEdge platform to help Rackspace execute a strategy that focuses on user experience. Fortunately, the BrightEdge platform allows any marketer to scale efforts from just a few to thousands of keywords. In the case of Rackspace, DigitalRelevance focused on improving natural search traffic for a great number of keywords. We used the associated keyword data to test, measure, optimize and refine specific campaigns related to Rackspace and achieve massive traffic gains.
SEO helps hotels drive direct site traffic & grow global online bookings profitably. See top hotel brands like Marriott succeed in Global SEO with BrightEdge.