Archive for the ‘By SEOs for SEOs’ Category

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What Robots.txt Can Offer Your SEO Efforts

Search engine optimization revolves around helping your content rank highly in search engines so that potential customers can find it. There are some moments, however, when you do not want the bots to crawl and rank your pages. In these instances, robots.txt can be a useful resource to help you guide the site crawlers towards…


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Google SEO May Change in John Giannandrea’s New Era

Google has appointed noted artificial intelligence expert John Giannandrea as the new head of its search team following the retirement of Amit Singhal on February 26, 2016. The changeover has been widely interpreted as signaling increased reliance on machine learning in the Google algorithm, with ultimately widespread implications for Google SEO best practices. John Giannandrea,…


 

Share16 Is Coming: Register Now — Speaker Submissions Open

We are excited to announce that Share16 will be held on October 24th – 26th and is returning to the beautiful Westin St. Francis, right off Union Square in the heart of San Francisco.  We encourage you to register now with special Early Bird pricing in effect.   Search professionals along with content and digital…


 

Amazon Search and Marketing on Amazon

The A9 algorithm and using Amazon to grow your ecommerce results When it comes to reaching potential customers through search, Google stands head and shoulders above the competitors with 65 percent of the searches in the U.S. In the ecommerce world, however, there is a competitor that can have a powerful impact on a brand’s…


 

12 SEO Jokes — SEO Humor for 2016

Humor is a great way to connect with an individual or an audience. Industry-specific jokes have the additional benefit of reinforcing the identity of its members by requiring industry knowledge to appreciate the joke or the pun. At BrightEdge I have the pleasure of introducing the marketing demand generation group and the practice of SEO…


 

The SEO Title Tag

The Title Tag: 4 Simple Rules and Quick 5 Steps to Ranking Success Recently, a respected industry columnist who had just interviewed John Mueller of Google and concluded that the title tag is severely over-rated as a ranking factor. Mueller’s point was that a good page can rank without a title tag, but a perfect…



 

Top 5 SEO Trends in 2016

Top 5 SEO Trends in 2016: Business Analysis and Data Technology as a Concept One of our most popular blog posts of 2015 was Staying on Top – The Top 5 SEO Trends for 2015. And we think we did pretty well identifying the changes, especially concerning content, mobile, social, and links. This year we…


 

How Many SEO Keywords Should I Target? A New BrightEdge Webinar

“How many SEO keywords should I target?” is a common question SEOs and marketing departments consider as they try to maximize business results and ROI. For most companies, SEO has the highest ROI of any of the channels, and that is a fact that continues to grow as search gets better at understanding what the…


 

16 Reasons to Focus on SEO in 2016

SEO has been around for more than a decade and a half and provides the majority of traffic for successful web sites. The following are some of the top reasons why SEO still matters a lot and provides substantial business value. A trillion is big number. Google processes an estimated 3.5 billion searches per day…


 

SEO Benchmarking: A Webinar on 6 BrightEdge Reports

Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark their competitors. SEO is a zero-sum game where the listing in the highest rank gets roughly twice as much traffic as the one below it, so benchmarking…


 

Google Quick Answers

Taking Your Content & User Experience to New Heights on the SERP What is Google Quick Answers? In September 2014 Google introduced a new method of presenting content relevant to “how to…” or “what is…” queries, where Google takes snippets of content from specific web pages and features it in the “Quick Answers” box just…