Archive for the ‘By SEOs for SEOs’ Category

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5 Common SEO Pitfalls and How to Fix Them

It’s clear that SEO can bring additional traffic and revenue to a website, but with constant algorithm updates and changes from Google—like Penguin, Panda, and the infrastructure update, Hummingbird—it can be difficult to know how to prioritize your SEO plan. In this post, I’ll talk about five of the most common obstacles in having a…


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An Introduction to XML Sitemaps for Website Optimization

You’ve likely heard of XML Sitemaps, but do you know what it is, and why it is so critical that you have one? Simply put, an XML Sitemap is a way to list your website’s pages in a file using XML tags (XML stands for “extensible markup language” schema, which is far more precise than…


 

How to Perform an SEO Content Audit

Auditing your website’s content is much like undergoing a physical exam. You may dread it at first, but it’s a smart practice that uncovers where you need to focus in order to improve your health, and helps you understand what’s working in your approach and what isn’t. As an enterprise-level company that devotes valuable time…


 

A Step-by-Step Guide to Nailing Your Next Site Migration

The Internet evolves at breakneck speed, companies change, technology gets better, and strategies adjust. It’s inevitable that at some point in your marketing career, you’re going to face the challenge of overhauling your website. All of those files, all of that content, all of that technology you and your team has been working on for…


 

4 Ways to Drive Search Traffic and Branding with Video

The research is abundantly clear: adding rich media like video to your Web marketing plan drives traffic. BrightEdge CEO Jim Yu recently discussed our latest data on rich media in his article for Search Engine Land. In it, he highlights findings that show rich media drives not only search visibility, but also significant click-through, making…


 

Google’s Failed Authorship Experiment: What Happened and What’s Next?

Two weeks ago, Google’s John Mueller announced that after three years of experimentation, the search giant had “made the difficult decision to stop showing Authorship in search results.” He explained that Google’s analysts had “observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results.” This…


 

Google’s ‘Pigeon’ Update – New Research on The Algorithm Impact

Have your Google Places search results been erratic lately? When Google released an update to its local search algorithm on (or around) July 24, named “Pigeon” by Search Engine Land analysts, it dramatically affected a number of industry verticals. Our SEO analysts looked to BrightEdge’ Data Cube before and after the Pigeon update (June through…


 

What is Google’s New Pigeon Update?

Back in April 2002, Google attempted to fool the masses with its PigeonRank technology, just in time for April Fool’s Day. Fast-forward to 2014, and an algorithm run by a Pigeon is not so far-fetched – at least not by name. The Google Pigeon algorithm update (named so by the good folks over at Search…


 

Did Your Rankings Change in Early August?

Did you feel that, too? Earlier this month, Algoroo and other SERP monitoring services reported significant volatility and flux in the search engine results pages (SERPs) starting August 7 and continuing through Friday, August 15. The degree of volatility was similar to that experienced in the Panda 4 update in May, leading some to speculate…


 

6 SEO Benchmarks You Can’t Afford to Miss

The importance of search engine optimization, or SEO, is well established. What is less understood is the importance of benchmarking your website’s current SEO performance so that you can compare the improvement over time. Benchmarking SEO performance is something I personally do with every project I work on, and I believe it is fundamental to…



 

Choose Your Own Adventure: The Mobile Happy Ending

Remember the “Choose Your Own Adventure” series of children’s books? The format of the book allowed readers to make choices on what to do next in the story, which led to different outcomes and one of many endings – some good, some very bad. The format of these books is not far off from the…