Archive for the ‘By SEOs for SEOs’ Category

 

New Research on Impact of Google’s ‘Pigeon’ Update

Have your Google Places search results been erratic lately? When Google released an update to its local search algorithm on (or around) July 24, named “Pigeon” by Search Engine Land analysts, it dramatically affected a number of industry verticals. Our SEO analysts looked to BrightEdge’ Data Cube before and after the Pigeon update (June through…


 

What is Google’s New Pigeon Update?

Back in April 2002, Google attempted to fool the masses with its PigeonRank technology, just in time for April Fool’s Day. Fast-forward to 2014, and an algorithm run by a Pigeon is not so far-fetched – at least not by name. The Google Pigeon algorithm update (named so by the good folks over at Search…


 

Did Your Rankings Change in Early August?

Did you feel that, too? Earlier this month, Algoroo and other SERP monitoring services reported significant volatility and flux in the search engine results pages (SERPs) starting August 7 and continuing through Friday, August 15. The degree of volatility was similar to that experienced in the Panda 4 update in May, leading some to speculate…


 

6 SEO Benchmarks You Can’t Afford to Miss

The importance of search engine optimization, or SEO, is well established. What is less understood is the importance of benchmarking your website’s current SEO performance so that you can compare the improvement over time. Benchmarking SEO performance is something I personally do with every project I work on, and I believe it is fundamental to…