Archive for the ‘By SEOs for SEOs’ Category

 

How to Boost ROI for Paid and Organic Campaigns with BrightEdge

The evidence is clear: paid and organic search complement one other very well, with each driving the performance of the other. Findings from a 2012 research report by Google showed strong organic search results boosted click-through rates (CTR) for the paid (PPC) ads displayed on the same search engine results page (SERP). The following year,…


 

How to Create Navigation Using Keyword Research

A well-defined website structure is key to helping both users and search engine bots navigate your site with ease. When you determine the navigation and structure of your site, you are effectively deciding its topical focus and organizing the content. Your topical focus is where you define your brand and demonstrate its expertise, what it…


 

Mobile Site Optimization: 4 Reports You Can’t Live Without

Knowing how to optimize your site for mobile takes the right tools so you understand the experience your site is creating today, and how to make improvements for tomorrow. Both the BrightEdge platform and Google make it easy to track performance with a few simple reports. In this post, we’ll quickly go over what those…


 

How to Boost SEO Using Schema

You’ve likely seen references to structured data, semantic markup and “schema.” So what do these terms mean, exactly, and how do they apply to your site’s organic search performance? Often used interchangeably, these terms refer to a set of basic code – essentially, schematic instructions – that supplements the HTML (hyper text markup language) foundation…


 

How to Monitor Branded Keywords in BrightEdge in 5 Simple Steps

We often forget how important branded keywords can be for our business. Users that search for your brand terms are often your most valuable customers, or have the potential to be. They can be returning customers, people seeking to learn more about your brand, or people who have previously seen some of your marketing campaigns.…


 

Multi-Channel Attribution for an Accurate View of Conversions

Multi-channel attribution has been both widely accepted by marketers and also one of the most difficult results to calculate and prove. The basic premise is that media channels work together synergistically for conversions; some channels get too much credit, and some channels get too little (for example, direct traffic to a website versus organic search…


 

An SEO’s Guide to Staying Safe from Penguin 3.0

Hummingbird, Panda, Penguin, Pigeon. If these words speed up your heart rate and get your blood pumping, you’re probably an SEO. Every Google update strikes some fear into the hearts of SEOs and digital marketers, and Google’s most current update is no exception. The current threat is Google’s Penguin 3.0 algorithm, which rolled out mid-October…


 

Using Google Webmaster Tools for SEO Efficiency

Understanding and incorporating analytics in your search engine optimization strategy is integral for getting the most out of your efforts. One of the best ways to do this is by making good use of Google Webmaster Tools (GWT), a free tool that helps users make smart, informed decisions for the best possible performance in search…


 

Why SEO – Top 15 Reasons to Focus on SEO in 2015

SEO has been around for more than a decade and now makes up a gigantic share of traffic for successful websites. In fact, recent research by BrightEdge shows organic search is the largest driver of Web traffic for most sectors, and a crucial component of revenue. That’s why SEO should be a serious consideration for…


 

Lessons in SEO and Site Migration: A Case Study

The importance of ensuring that you have a detailed SEO strategy in place as part of any site migration cannot be underestimated. As an SEO, and from my own personal experience, the results can be catastrophic. Let me show you why with the following case study. The Beginning: SEO Success Consider this scenario: Company X…


 

7 Simple Ways to Discover Long-Tail Keywords

Keyword research and discovery is the fundamental first step towards optimizing your website content so it ranks for keywords, captures organic search share and generates leads. When conducting keyword research, it may be tempting to focus on those highly competitive one- or two-word terms used by most in your industry’s vertical. While these terms definitely…


 

7 Things You Must Do to Rank for Your Keywords

In this age of Panda, Penguin and Hummingbird, ranking for your keywords in the search engine results pages (SERPs) requires both strategic SEO intelligence and a systematic approach. SEO is very much alive and well — when done correctly — and is integral to a winning organic search content strategy. With that in mind, we’ve…