Archive for the ‘By SEOs for SEOs’ Category

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Marketing Demand Generation and CPM: Why it Continues to Soar

In 2014 Econsultancy reported that 79 percent of UK companies had implemented marketing demand generation strategies that year. That represents a year-over-year growth of 25 percent. In the United States, the numbers were even slightly higher with an estimated 85 percent adoption rate. This new form of marketing has changed the way companies approach advertising…


 

Building and Managing Content for Success with Adobe Experience Manager

Websites today have become increasingly complex. Pages are expected to have far more than just words: visitors want to see images, videos, well-crafted content, and social media integration. Content that features interesting and engaging images receives 94 percent more views than content that does not. Additionally, as many as 67 percent of customers also believe…


 

BrightEdge Announces New Level 2 Certification in Addition to Basic Foundation Certification at Share15

Get Certified or Re-Certified at Share15 Certification was a runaway hit at Share14. Over 400 people signed up for 250 positions and the room basically overflowed with knowledge-seeking BrightEdge customers. After the 4-hour training everyone who passed the exam could be seen at Share14 proudly displaying their BrightEdge Certified seals. Following on the outstanding success…


 

Using a Customer Forum to Build Content and Traffic

Creating a strong community based around a company through a forum is a fantastic way to build the bond between customers and brand. This connection to other customers and to the company itself is excellent to inspire loyalty in customers. It also provides the business ample opportunities for getting to know their customers and what…


 

Tag Management and Master Tags for Websites

According to KISSmetrics, even a one second delay in the time spent loading your website can result in a 7 percent decrease in your online conversions. Customers do not like to wait for a site to appear on their screen. The tags that you have installed to track the site’s performance and customer behavior can…


 

8 Popular and Useful Google Search Operators

Understanding how websites interact with Google is the key to SEO. Google offers site owners a number of different search commands called operators that can help them monitor their websites and their SEO progress. These Google search operators and commands are simple to use and are just plugged directly into the standard search box. Here…


 

What Every Marketer Should Know About Social Media and Organic Traffic

Over the past few years, the value of social media has exploded. When Facebook began as a social platform for college students in 2004, few people anticipated that — just over a decade later — it would be such an important factor in online marketing and search engine optimization. Companies have found social media platforms…


 

BrightEdge Elevates Your Business Impact with New Release

2015 is off to a tremendous start with massive innovations delivered to our 1,200+ customers around the globe. As we continue to ship new technology at breakneck pace, I thought that it would be useful to explain how we select what we build. Oftentimes technology companies build and leave people without the context of what…


 

Mobile App Content Indexing for SEO

SEO is constantly evolving, and most recently, Google has shifted their algorithm to have a heavier focus on mobile-friendliness. One of the new elements that is part of this shift is mobile app indexing. Let’s take a closer look at what mobile app indexing is, what it means for SEO and how to index a…


 

5 Steps for Content Mapping for Organic Success

BrightEdge: The complete solution for Content Mapping Content mapping is the process of mapping 1) keyword queries to 2) landing pages to 3) the content for those pages and 4) the ability to deliver the right content at the right time to advance the customer journey. BrightEdge provides deep analytical insight at each of these…


 

Word-of-Mouth Marketing Can Double Sales and Increase Retention by 37%

Influencer Marketing: An advertising force worth the investment Scott Cook, the CEO and founder of Intuit, once said, “A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.” This is a lesson that every marketer and every business must absorb and leverage to their advantage…


 

3 Common Technical Mobile Site Errors that Can Damage Organic Traffic

Technical recommendations for mobile site optimization Given the focus on mobile this spring, you have probably done the mobile optimization basics: 1) Created a mobile or responsive site 2) Tested your site for mobile-friendliness and looked for the Mobile-Friendly tag in your mobile SERPs 3) Made sure your mobile site loads fast with the Page…