Archive for the ‘By SEOs for SEOs’ Category

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Share15 Early Bird Pricing Good Through July 31 – Save up to $500

Last Chance Before Prices Go Up Just a quick reminder that the Early Bird pricing for Share15 will soon end. On Saturday, August 1, the price for a conference attendee will increase by $300 and for those who will take the full certification class on Monday during the pre-conference the price will rise by $500.…


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BrightEdge Research Reveals the Secret to Content Performance

BrightEdge Engagement Research Reveals the Secret to Content Performance We’ve spoken often about the content battleground that has emerged: every brand is fighting for attention against the massive volume of content being published daily. So what truly drives performance? As the leader in Content Performance Marketing, we wanted to dig deeper and offer a window…


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Home Depot’s Erin Everhart: Multi-Channel & Omni-Channel Marketing at Share15

Content Performance Marketing, the sharing of insights and the elevation of personal and professional performance, is central to the Share15 theme this year. Over 60 global brand speakers and 1000 digital, content, and search marketers come together on September 21 – 23 in the heart of San Francisco. As the search, content and digital marketing ecosystems continue…


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The Art of Digital Marketing Integration – Ancestry.com at Share15

As the VP of Channel Marketing for Ancestry.com, Mark Fiske understands the art of an integrated campaign. He is in charge of leading the television, display, search, mobile, content and social acquisition programs– helping to build the brand across all channels. Mark is an experienced lecturer at a variety of ecommerce and marketing events, including…


 

Facing the Google Phantom II Update

Towards the end of April, numerous site owners began reporting a disruption in their traffic, leading many experienced in the industry to suspect an algorithm update. Since there was no official message about changes, the update was quickly termed the Phantom II update (the first being an update that occurred back in 2013).The update was…


 

Using Data to Drive Content with Sudhir Sharma of Movoto

As the Director of Marketing, Sudhir Sharma is an experienced expert in the field of traffic acquisition. He and his team spend their time driving traffic to the Movoto site and find new ways to excel in the digital marketing ecosystem. Sudhir regularly blogs at the BrightEdge website and you can check out some of…


 

Why Brands Love Share and What Will Make Share15 the Conference to Remember

Share15 is just weeks away, and we have found that the timing could not be more critical to the success of marketers across the country. The statistics that have been coming in have been extraordinary. By 2020 there will be an estimated 44 trillion gigabytes of online data available. Compare that to just 4.4 trillion…


 

BrightEdge Helps You Know More So You Can Share More at Share15

Right on the heels of our previous release, “Elevate Your Impact,” is our “Pre-Share” release. This latest release comes with more innovations to help BrightEdge customers measure results so they can share their wins and growth stories at Share15, the leading industry event by digital marketers for digital marketers. At BrightEdge, our top value is…


 

Blogging and SEO: A Relationship It Pays to Nurture

Content Performance Marketing is a driving force in digital marketing, which requires an organized and disciplined approach to producing and tracking multiple asset classes, including the site, images, videos, graphics, and importantly the blog. Understanding how prospects and customers interact with content on the customer journey helps plan and manage content assets. In Google Analytics,…


 

Building a Landing Page for Success

29% of companies report that they do not do site and page testing and we suspect the number is even higher. Landing pages are where content meets psychology. These pages are optimized to entice customers not only to read the content but to click on the offer, fill out the form, and convert into leads.…


 

Conversational Search, Real Meaning, and the Waning Importance of Backlinks

How to design a site that attracts links and, more importantly, traffic Content Performance Marketing requires you to develop content that can target organic demand, that your audience readily consumes, has on-page optimization, and attracts backlinks. There are two main reasons you want links to your site: page rank and traffic. In the SEO industry…


 

Marketing Demand Generation and CPM: Why it Continues to Soar

In 2014 Econsultancy reported that 79 percent of UK companies had implemented marketing demand generation strategies that year. That represents a year-over-year growth of 25 percent. In the United States, the numbers were even slightly higher with an estimated 85 percent adoption rate. This new form of marketing has changed the way companies approach advertising…