Archive for the ‘By SEOs for SEOs’ Category

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Multi-Channel Attribution For an Accurate View of Conversions

Multi-channel attribution has been both widely accepted by marketers and also one of the most difficult results to calculate and prove. The basic premise is that media channels work together synergistically for conversions; some channels get too much credit, and some channels get too little (for example, direct traffic to a website versus organic search…


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An SEO’s Guide to Staying Safe from Penguin 3.0

Hummingbird, Panda, Penguin, Pigeon. If these words speed up your heart rate and get your blood pumping, you’re probably an SEO. Every Google update strikes some fear into the hearts of SEOs and digital marketers, and Google’s most current update is no exception. The current threat is Google’s Penguin 3.0 algorithm, which rolled out mid-October…


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Using Google Webmaster Tools for SEO Efficiency

Understanding and incorporating analytics in your search engine optimization strategy is integral for getting the most out of your efforts. One of the best ways to do this is by making good use of Google Webmaster Tools (GWT), a free tool that helps users make smart, informed decisions for the best possible performance in search…


 

Why SEO – Top 15 Reasons to Focus on SEO in 2015

SEO has been around for more than a decade, and now makes up a gigantic share of traffic for successful websites. In fact, recent research by BrightEdge shows organic search is the largest driver of Web traffic for most sectors, and a crucial component of revenue. That’s why SEO should be a serious consideration for…


 

Lessons in SEO and Site Migration: A Case Study

The importance of ensuring that you have a detailed SEO strategy in place as part of any site migration cannot be underestimated. As an SEO, and from my own personal experience, the results can be catastrophic. Let me show you why with the following case study. The Beginning: SEO Success Consider this scenario: Company X…


 

7 Simple Ways to Discover Long-Tail Keywords

Keyword research and discovery is the fundamental first step towards optimizing your website content so it ranks for keywords, captures organic search share and generates leads. When conducting keyword research, it may be tempting to focus on those highly competitive one- or two-word terms used by most in your industry’s vertical. While these terms definitely…


 

7 Things You Must Do to Rank for Your Keywords

In this age of Panda, Penguin and Hummingbird, ranking for your keywords in the search engine results pages (SERPs) requires both strategic SEO intelligence and a systematic approach. SEO is very much alive and well — when done correctly — and is integral to a winning organic search content strategy. With that in mind, we’ve…


 

Understanding Share of Voice In Digital Markets

To get a truly competitive edge as a digital marketer or advertiser, it’s important to understand and use the concept of share of voice. Simply stated, share of voice is about how much of the pie you’re getting; what percentage of the digital space is yours? How much of all online content and conversations is…


 

How to Get the Most SEO Benefit Out of Your Content

By now most marketers know that content marketing is a huge key to SEO and marketing success, but not everyone gets everything they can out of their content. A good piece of content can go far, but a good piece of optimized content will always go further. This is because optimized content will help content…


 

How Content Marketing Really Works INFOGRAPHIC

Your content marketing might not be doing what you think it’s doing. You’d like to think that once you come up with a genius idea, it will go viral, bring traffic, convert that traffic into sales and then turn visitors into brand advocates. What it does, however, is a little bit different. Instead, content marketing, as…


 

Why Regular Content is Key to SEO Success

There is a reason that content marketers and SEOs place such a high emphasis on content, but it might not be what most people think. The truth is that SEO does not favor content for the sake of content. It’s not just any content that will garner traffic and get rank. There’s a lot of…


 

A Basic Guide to Keyword Research

A fundamental first step to optimizing your site to boost your organic search traffic and generate leads is keyword research. By identifying the keywords that prospective visitors are most likely to use when searching for your industry’s products and services, then targeting content around those keywords and optimizing existing content with them, your Web pages…