Archive for the ‘By SEOs for SEOs’ Category

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Why Sites Need Actuals and Not Estimates When It Comes to SEO

In an attempt to reward sites creating quality content, keep searchers secure and to deter blackhat SEO tactics that focus solely on keyword ranking, Google no longer shows you how your site ranks for keywords. However, any SEO professional worth their weight in salt understands that keywords are still an important part of search engine…


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How Customer Relationship Management Factors into Marketing

CRM is customer relationship management and your business is probably using it to acquire track and help close leads. Salesforce.com defines CRM as a system that “allows businesses to manage business relationships and the data and information associated with them.” Before computers, the most popular CRM tool was known as the Rolodex. Today, CRM enterprise…


 

Tracking Integrated Marketing: A ‘Big Data’ Challenge

Integrated marketing seems a relatively simple concept at first glance: it means integrating your diverse marketing channels into a coordinated and coherent whole. But if integrated (“cross-channel”) marketing were so simple, all brands would be doing it. It’s only when you fully grasp the magnitude of the order that you realize its challenges. According to…


 

Delivering Insights to Win New Clients

Did You Know… That the BrightEdge platform can give you detailed information about prospective clients without access to their site analytics or Webmaster tools accounts? BrightEdge can help you to beat the competition and win new business opportunities with little upfront setup. Talk with your agency CSM for more ideas on driving BD insights for…


 

Integrated Marketing: The Fundamental First Steps

Cross-channel marketing, multi-channel marketing, integrated marketing – call it what you like, but each of these terms represents one of the biggest operational challenges brands face today in their marketing. In September 2014 , eMarketer declared cross-channel marketing hot, but not happening. In fact, only 10 percent surveyed said they were able to align messaging…


 

Algorithm Updates: Monitoring the SEO Landscape

Did You Know… That the BrightEdge platform makes it easy to keep a pulse on changes to the SEO landscape? Features such as Share of Voice and Data Cube Time Machine provide insight into how tracked competitors are impacted and bring to light aggregate changes in the SERP landscape. Ask your agency CSM for more…


 

Email Marketing Automation – Communicating With Prospects And Customers

There’s been much discussion about marketing automation in the past couple of years, but what is it exactly? Simply put: it’s the process of automating certain marketing activities (like repetitive tasks) for efficiency in order to help a business reach a marketing goal (to convert a lead, for example). Of all the automated marketing channels…


 

Uncovering Local Ranking Insights & Taking Action: The College Edition

Over the past several years Google has placed a heavy emphasis on driving more personalized and contextually relevant search results. One of the main ways it achieves this is through localization of search results based on where a user is located geographically when the query is entered – a fact further compounded by the rapid…



 

Winning on the Content Performance Battlefield – Announcing BrightEdge Content Optimizer 3.0

Today, we’re excited to announce the release of Content Optimizer 3.0 which integrates with Adobe Experience Manager. As clear leaders in the market BrightEdge has designed this product specifically with our customer feedback in mind to address the challenges they face on the increasingly competitive content battlefield. Content Optimizer 3.0 provides an in-depth snapshot of your…


 

Can You Learn Digital Marketing in a Traditional University?

Digital marketing requires analytical skill, creativity and ability to learn new platforms and tools to manage and optimize marketing campaigns and programs. But, how do you acquire the skills that would make you more attractive to an employer? Along the same theme of knowledge, people need to know how, when and in what ways to…


 

Digital Dashboards – Driving Marketing Performance

In a motor vehicle, the dashboard is a strategically placed control center, which gives the driver instant access to information about how the various systems of the car are working. These “reports” give real-time data about the most important components of the system to ensure the car is running as it should. A digital dashboard…