Archive for the ‘By SEOs for SEOs’ Category

New!
 

How to Perform an SEO Site Audit for Maximum Benefit

According to a study we conducted at BrightEdge, an estimated 51 percent of all your website traffic comes from organic search. Other factors such as direct traffic, paid search and social media account for less than half your traffic combined. This means that a site with poor SEO could be missing out on enormous potential…



 

SEO Books Worth Adding to the Library

Although there are countless blogs and websites dedicated to SEO, sometimes the best way to learn in depth is by finding an expertly written book that can explain the intricacies of SEO strategy. When the information is together in one place, many professionals find it easier to digest, take notes, and apply the information. Unfortunately,…


 

5 Steps for Content Mapping for Organic Success

BrightEdge: The complete solution for Content Mapping Content mapping is the process of mapping 1) keyword queries to 2) landing pages to 3) the content for those pages and 4) the ability to deliver the right content at the right time to advance the customer journey. BrightEdge provides deep analytical insight at each of these…


 

Replatform & Migration: Track Results Post Major Tech Updates

The BrightEdge platform can provide detailed reporting and analysis following site migrations. Whether moving to a new CMS or changing your domain address entirely, BrightEdge provides the tools to successfully manage major technical site updates. Talk with your agency CSM prior to implementing major technical site updates for additional ideas! Dashboards: Side-by-side comparison of two…



 

LinkedIn and SlideShare SEO Tactics

The value of social media stretches far beyond driving traffic towards a company website. Social media sites, such as LinkedIn and SlideShare, can help boost brand visibility for professionals and companies. Although LinkedIn and SlideShare have always worked well together, in 2012 LinkedIn acquired the presentation site and has taken steps to make it even…


 

The 5 Biggest Mistakes Made in International Search SEO

At Search Laboratory our specialty is international search SEO, so we are exposed to many clients, large and small, at different stages of the process to improve their online presence in foreign markets. This invariably involves translating their website and their search marketing campaigns. Unless you have done this a few times before, you are…


 

Real-Time Personalization (RTP) and Personas

Seventy four percent of consumers feel increasingly frustrated when the content of a website they are visiting does not address their needs. The idea of a one-size-fits-all approach to website design and marketing has begun to come crashing down. Consumers now live in an age where they expect companies to provide them with the information…


 

Retargeting: 7 Best Practices and 5 Common Pitfalls

In this third and final installment of our series on retargeting, we go over best practices and the typical pitfalls encountered by marketers that leverage this type of advertising strategy. If you haven’t yet read Parts 1 and 2 of our retargeting series, we encourage you to do so. In the first installment, we discussed…


 

How to Expand Keywords and Take Advantage of Striking Distance Keywords

The SEO landscape is always changing – algorithm updates, a shifting competitive landscape – but one thing remains consistent: the need for data-informed keyword research. When done properly, keyword research can produce insights into your market, your competitors’ performance and demand for your product or service. How we start keyword research at BrightEdge When one…


 

Knowledge-Based Trust – A New Google Ranking Factor?

On February 12th eight Google engineers set the search world abuzz by publishing an academic paper entitled Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources that describes how trust and factual accuracy could be used to rank websites in the SERPs. Here is the abstract from the paper: The quality of web sources has been traditionally…