Archive for the ‘By SEOs for SEOs’ Category

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Join Industry Leaders from Top Brands for a Live Twitter Chat

As Share15 approaches, we’re doubling down on our efforts to spread the word on content performance marketing. With content in mind, we’re excited to extend an invitation to our upcoming Twitter chat! Follow #ContentBattleground on September 3rd at 11am PDT to see Share15 speakers from brands, like Cabela’s, The Home Depot, VMWare and Stone Temple…


 

Share15 and Gaining a Retail Marketing Advantage

Retail Marketing Advantage Online shopping has become an increasingly important factor in the retail industry. Online retail revenue had 11 percent growth, year-over-year, during the first quarter of 2014. Online shopping retail is projected to continue to grow from $231 billion in 2012 to $370 billion by 2017. It is also estimated that more than…


 

Nine Steps to Marketing INFLUENCE Success – From Identification to Evaluation

You have 200,000 Twitter followers – you are an influencer right? Wrong – In today’s tech-savvy, socially-enabled generation, marketers’ influence can often be misinterpreted thorough social media statistics alone. Influence should not be characterized by the number of Twitter followers a person, or brand have and/or the frequency in which they automatically repost and repurpose…


 

Data-Driven Content Marketing and Stefan Zechner of Western Union at Share15

Data-Driven Content Marketing Stefan Zechner is the Digital SEO, Social and Content Marketing Lead for Western Union. He focuses primarily on new customer acquisition through natural search and search optimization. He is accustomed to working with a variety of different departments, including IT, Content, Paid Performance, PR and Marketing at large. Stefan ensures that there…


 

Using Backlinks Effectively for Content and SEO Success

Backlinks and SEO Backlinks can be valuable for search engines looking to understand the role a particular website plays within the digital ecosystem of a topic. Backlinks speak to the perceived popularity and authority of the website and how helpful users find the information. As the Google algorithm continues to update to better understand user…



 

6 Ways to Capture Year-End B2B Budget

Year-End Budget Tactics Everyone who sells faces the “I have no budget” objection, and as we get to the end of the calendar and fiscal years we sometimes take the easy way out and start asking about how we can get in the consideration cycle for the following year. But in between this year and…


 

BrightEdge Research Reveals the Secret to Content Performance

How to make content performance marketing work better BrightEdge Engagement Research Reveals the Secret to Content Performance We’ve spoken often about the content battleground that has emerged: every brand is fighting for attention against the massive volume of content being published daily. So what truly drives performance? As the leader in Content Performance Marketing, we…


 

Implementing SEO as a Major Brand with Cade Burk at Share15

As the very first SEO manager for The Container Store, Cade Burk is responsible for leading and growing all of the brand’s SEO efforts. We had the chance to sit down with him the other day and talk about some of the changes the brand has seen recently as well as the upcoming Share conference.…


 

Knowledge-Based Trust – A New Google Ranking Factor?

On February 12th eight Google engineers set the search world abuzz by publishing an academic paper entitled Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources that describes how trust and factual accuracy could be used to rank websites in the SERPs. Here is the abstract from the paper: The quality of web sources has been traditionally…


 

How Social Signals Impact Your Content Marketing Success

Social Signals and Marketing Success The impact of social signals on SEO has been a hotly debated topics for years among marketers. In January 2014, however, Matt Cutts of Google released a video that seemed to indicate that social signals were not particularly significant. This announcement took the marketing world by storm, but rather than…


 

Exploring the Shift Towards Content Quality with Chris Bennett at Share15

Content Quality and SEO Results In between hitting the California surfing waves and running the award-winning digital marketing agency 97th Floor, Chris Bennett found time to sit down and chat with us about our mutual excitement for Share15 this September and the changes he has seen in the industry. It was a fantastic conversation. About…