Archive for the ‘By SEOs for SEOs’ Category

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Did Your Rankings Change in Early August?

Did you feel that, too? Earlier this month, Algoroo and other SERP monitoring services reported significant volatility and flux in the search engine results pages (SERPs) starting August 7 and continuing through Friday, August 15. The degree of volatility was similar to that experienced in the Panda 4 update in May, leading some to speculate…


 

6 SEO Benchmarks You Can’t Afford to Miss

The importance of search engine optimization, or SEO, is well established. What is less understood is the importance of benchmarking your website’s current SEO performance so that you can compare the improvement over time. Benchmarking SEO performance is something I personally do with every project I work on, and I believe it is fundamental to…



 

Choose Your Own Adventure: The Mobile Happy Ending

Remember the “Choose Your Own Adventure” series of children’s books? The format of the book allowed readers to make choices on what to do next in the story, which led to different outcomes and one of many endings – some good, some very bad. The format of these books is not far off from the…


 

Adobe & The Search Impact Lifecycle – Driving Enterprise SEO

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  SEO managers are often asked about the biggest challenge that they face when running SEO programs in large enterprise environments. While there are many areas that are critical for driving success, it’s hard to pinpoint just one area that’s the most crucial. Sure, focusing on producing quality content is important. Yes, stakeholder engagement is…