Archive for the ‘By SEOs for SEOs’ Category

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Scott Lavelle on Hybrid Marketers, Attribution, and Music

Scott Lavelle of OpenTable discusses the evolving industry and the growth of hybrid marketers. Learn more from Scott during his Share 16 session on October 25. “BrightEdge serves as our primary platform for SEO analysis and testing results. In addition, the Data Cube has become my ‘decision engine’ for opportunity sizing and competitive analysis.” –…


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Maximizing Your Site Migration with BrightEdge Content Optimizer

A site migration is the moving of a site from one domain or url structure to a new one. This migration might be a simple shift in domain name, or it could involve factors such as a new CMS or a complete restructuring of the website. Although a site migration is required in particular situations,…


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Hallmark on User-First Marketing, Positive Intent, and SEO

Kelly Rivard believes that user-first marketing is finally gaining the attention it deserves, while her accomplishments at Hallmark speak for themselves. Learn more from Kelly during her Share16 session on October 25. We recently had the opportunity to sit down with Kelly Rivard of Hallmark to speak about user-first marketing and her experiences over the…


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BrightEdge Support for Penguin 4.0

BrightEdge helps customers stay ahead of Google algorithm changes — including the recent Penguin 4.0 update. Penguin 4.0: More Frequent, More Focused Crawls to Eliminate Webspam As we mentioned in yesterday’s post, Google rolled out its Penguin 4.0 update last week. Now a part of the core algorithm, Penguin 4.0 targets “black hat webspam” tactics,…


 

Google Announces Penguin 4.0 Update

Google has announced that they have made significant new Penguin updates that all website owners should be familiar with. These changes include how Penguin is incorporated into the algorithm and how it impacts sites. Google first introduced Penguin to the marketing world in 2012. The update that went live on September 23, 2016 was the…


 

AMP Goes from Top Stories to Potentially All Mobile Search

Google Rolls Out AMP to All Mobile Content The search community is agog with the announcement that Google has begun its full rollout of AMP to all content on mobile search. AMP, which stands for “Accelerated Mobile Pages,” started as an open source project to help publishers create fast-loading web pages. AMP-enabled content was initially…


 

Webinar: Sustainable Content Marketing, Conserve Your Company’s Resources

We invite you to learn about Sustainable Content Marketing through this webinar with industry leaders Steve Krull of Be Found Online and Erik Newton of BrightEdge. Join us on Wednesday September 28, 2016 at 10 am Pacific time, 1 pm Eastern to learn more about sustainable content marketing. Avoid content marketing burnout by keeping the fuel for…


 

BrightEdge Intent Signal: Optimize for Organic Opportunity “Above the Fold”

Micro-moments Shape the Customer Experience Whether it’s finding the address of a local establishment or seeking out a video to learn a new skill, search intent influences what a customer is hoping to find. Google describes this search behavior as the micro-moment: fleeting digital forays that fulfill a desire to know something, go somewhere, do something, or buy…


 

Digital Marketing Quiz – So You Think You Know Digital Marketing?

Considering that there were over 3 billion people online by June of 2016, it is clear that the Internet has forever changed how we communicate with one another– and with the businesses we are interested in buying from. Within the business space, digital marketing has become increasingly critical to success. Consider that: 81 percent of…


 

Personalization Is the Future: Preparing for Share16 with Cindy Phan

“At VMware, BrightEdge is a fundamental part of our web strategy. It allows us to optimize our landing pages, attract quality traffic and grow our business. We cannot imagine doing it without the support of BrightEdge.” — Cindy Phan, VMware We recently had the chance to sit down with Cindy Phan, the Senior Manager of…


 

Using Brand Awareness and Reputation to Drive Growth

Brand awareness is how familiar people are with your organization and what you provide. This includes brand recognition – the ability of people to recognize your brand logo or name and the associations they have with you. Brand awareness and reputation directly impact your sales rates and your organizational success. Research indicates that growth in…


 

“I Want To Do” – Using Video to Help Users – Part 4

The “I Want To Do” Micro-Moment This installment of the BrightEdge Micro-Moments blog series is focused on the “I want to do” micro-moment. “I want to do” helps people learn how to accomplish a task. “I want to do” is an important micro-moment for brands because it helps to build credibility and brand awareness with…