Archive for the ‘By SEOs for SEOs’ Category

 

Why I Left a Successful Public SaaS Company for BrightEdge

BrightEdge is a company full of success and potential. From the very first minute when I was introduced to BrightEdge, I saw an opportunity to challenge myself while being able to make a true, measurable impact on the business. Why I Moved – Seizing The Opportunity At this time two months ago I was finishing…


 

Keeping SEO in Mind During a Site Move

Most Web developers put SEO issues on the back burner while moving a website, when in reality, they should be putting SEO as a top priority. If the site is not optimized effectively, people will not be able to find the site, so all of your efforts moving the site or redesigning it will have…


 

Competitive Research – Staying On Top In The SEO Space

   Reviewing the competitive landscape is one of the important areas when running an SEO program. Learning about competitors, their products and offerings, web positioning (optimization focus, messaging, linking, technical SEO) and measuring your progress against theirs will allow you to understand what works for you and them, and what doesn’t – and can help…


 

Staying On Top – The Top 5 SEO Trends for 2015

The New Year is the perfect time to look at your SEO efforts to determine what’s helping you and what’s hurting your brand. Most of the search engine optimization rules in 2015 are continuations from last year where it was important to create quality content, be active on social media and focus on your mobile…


 

Our 4 Favorite BrightEdge Posts on Search and Social in 2014

The head of a new year is a great time for reflection, and we wanted to gather our favorite posts written in 2014 on how social media and SEO work together to enhance digital marketing strategies. Our four favorite search and social posts from 2014 tackle everything from the buy-in stage to measurement, and we…


 

Nine Steps To Marketing INFLUENCE Success – From Identification To Evaluation

You have 200,000 Twitter followers – you are an influencer right? Wrong – In today’s tech-savvy, socially-enabled generation, marketers’ influence can often be misinterpreted thorough social media statistics alone. Influence should not be characterized by the number of Twitter followers a person, or brand have and/or the frequency in which they automatically repost and repurpose…


 

Top 5 SEO Tips for Your eCommerce Site

Ecommerce brands take note: organic search is a key channel for traffic and revenue. In the spirit of the holiday season, we’ve hand-picked five great ecommerce SEO tips and wrapped them up in a bow, so you can ring in the new year with more search visibility in 2015. 1. Discover and Rank for Your…


 

5 Ways to Come up with Interesting Ideas for Your Blog

You’ve heard it time and again: producing fresh, quality content that engages your readers is key to building your brand online and driving Web traffic to your site. Doing so on a consistent basis is a challenge for most, especially when it comes to keeping your company blog updated with the most relevant, compelling topics.…



 

How to Boost ROI for Paid and Organic Campaigns with BrightEdge

The evidence is clear: paid and organic search complement one other very well, with each driving the performance of the other. Findings from a 2012 research report by Google showed strong organic search results boosted click-through rates (CTR) for the paid (PPC) ads displayed on the same search engine results page (SERP). The following year,…


 

How to Create Navigation Using Keyword Research

A well-defined website structure is key to helping both users and search engine bots navigate your site with ease. When you determine the navigation and structure of your site, you are effectively deciding its topical focus and organizing the content. Your topical focus is where you define your brand and demonstrate its expertise, what it…


 

Mobile Site Optimization: 4 Reports You Can’t Live Without

Knowing how to optimize your site for mobile takes the right tools so you understand the experience your site is creating today, and how to make improvements for tomorrow. Both the BrightEdge platform and Google make it easy to track performance with a few simple reports. In this post, we’ll quickly go over what those…