Archive for the ‘By SEOs for SEOs’ Category

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How Content Marketing Really Works INFOGRAPHIC

Your content marketing might not be doing what you think it’s doing. You’d like to think that once you come up with a genius idea, it will go viral, bring traffic, convert that traffic into sales and then turn visitors into brand advocates. What it does, however, is a little bit different. Instead, content marketing, as…


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Why Regular Content is Key to SEO Success

There is a reason that content marketers and SEOs place such a high emphasis on content, but it might not be what most people think. The truth is that SEO does not favor content for the sake of content. It’s not just any content that will garner traffic and get rank. There’s a lot of…


 

A Basic Guide to Keyword Research

A fundamental first step to optimizing your site to boost your organic search traffic and generate leads is keyword research. By identifying the keywords that prospective visitors are most likely to use when searching for your industry’s products and services, then targeting content around those keywords and optimizing existing content with them, your Web pages…


 

Google Webmaster Tools- Keyword Data Beyond 90 Day Limit

Having data that tells you exactly where your web traffic is coming from is an absolutely essential part of successfully running a website. The ability to see exactly what types of marketing initiatives are driving the best results can be the difference between a massively popular vs any largely forgotten website. Of course, with “not…


 

A Guide to Basic SEO Concepts: Part 3

In this third and final segment of our guide to basic SEO concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives, common client and server errors, best practices and Web developer resources. You can access Part 1 of our series, covering on-page SEO concepts, and…


 

A Guide to Basic SEO Concepts: Part 2

Welcome to Part 2 of our 3-part SEO glossary, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series covered basic on-page SEO terms and definitions. In this segment, we’ll define essential SEO linking concepts and search engine directives. Search…


 

A Guide to Basic SEO Concepts: Part 1

Have you ever found yourself mystified by SEO lingo? Does it seem like “English as a second language”? You’re not alone. To help you better understand “SEO speak” and communicate more effectively with your SEO team, we’ve composed a 3-part series of basic SEO concepts and their related definitions. While there are many SEO terms, we’re…


 

Local SEO 101: Best Practices Post-’Pigeon’ Update

Local SEO has undergone a number of changes over the past few years, led by both Google and the overall trend towards mobile search. Among the more notable of local SEO changes initiated by Google is its introduction of Google Places (now called “Google My Business”) and its local “Carousel” — and most recently, its…


 

How to Utilize Other Departments for SEO

As people come to understand the value of doing quality SEO, it becomes obvious that time and resources should be devoted to doing SEO. What people might not realize, however, is that real success comes when all departments are working together. SEO marketing efforts should not be left solely to a digital marketing team because…


 

5 Legitimate Creative Link-building Tactics

Most marketers know that earning backlinks naturally is key to maintaining and increasing rankings, but the difficult part comes in figuring out the best ways to get these links. There are a lot of ways to go about earning them, and some are more questionable than others. Begin to utilize these five creative ideas and…


 

Link Audits: A Qualitative and Quantitative Approach

With Google’s next Penguin update potentially right around the corner, there’s no better time to perform a link audit on your site. Link audits look at the volume and quality of links in your link profile to ensure it’s balanced, healthy (meaning your website is getting good value from the links) and won’t trigger any…


 

Google Panda 4.1: How it Impacted Sites Organically

Google’s Panda update, which is aimed at filtering out low-quality content from the Google search results, has yet again rolled out, this time affecting 3 percent to 5 percent of search queries. The news hit on September 25, and early analysis of the results here at BrightEdge yielded some interesting findings. More on that in…