Archive for the ‘By SEOs for SEOs’ Category

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Retargeting: 7 Best Practices and 5 Common Pitfalls

In this third and final installment of our series on retargeting, we go over best practices and the typical pitfalls encountered by marketers that leverage this type of advertising strategy. If you haven’t yet read Parts 1 and 2 of our retargeting series, we encourage you to do so. In the first installment, we discussed…


 

How to Expand Keywords and Take Advantage of Striking Distance Keywords

The SEO landscape is always changing – algorithm updates, a shifting competitive landscape – but one thing remains consistent: the need for data-informed keyword research. When done properly, keyword research can produce insights into your market, your competitors’ performance and demand for your product or service. How we start keyword research at BrightEdge When one…


 

Knowledge-Based Trust – A New Google Ranking Factor?

On February 12th eight Google engineers set the search world abuzz by publishing an academic paper entitled Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources that describes how trust and factual accuracy could be used to rank websites in the SERPs. Here is the abstract from the paper: The quality of web sources has been traditionally…


 

What Is Blended Rank and How to Improve Exposure

As Google has improved its ability to understand user’s search queries and index a variety of types of content, search results have become increasingly complex. It is no longer a simple question of determining where one’s website falls in an organic text-based search. Now sites have to contend with a wide range of different SERPs,…


 

Boost SEO with Effective Titles for Sticky, Social Content

Content is the most powerful tactic for building a marketing strategy and increasing the traffic to a website. According to The State of Inbound Marketing 2014 by HubSpot, companies that regularly blogged were 13x more likely to see positive ROI from their content efforts. Content can have a tremendous impact on SEO and therefore brings…


 

A Step-by-Step Guide to Nailing Your Next Site Migration

The Internet evolves at breakneck speed, companies change, technology gets better, and strategies adjust. It’s inevitable that at some point in your marketing career, you’re going to face the challenge of overhauling your website. All of those files, all of that content, all of that technology you and your team has been working on for…


 

Content: Workflow, Discovery, Analysis & Reporting

Did You Know… That the BrightEdge platform can provide a one-stop location for content strategy and optimization efforts? Every step of the process from keyword research and competitive analysis to optimization recommendations and reporting can be managed within the platform. Talk with your agency for more ideas on building an effective optimization workflow! Data Cube…


 

Using Video Rich Snippets to Optimize Performance

The goal of SEO is to boost the visibility of particular websites and increase the number of visitors who find the site. Rich snippets help websites attract more attention when they appear on SERPs, catching the eye of users, so that they become more likely to click on the search result. Google first started allowing…


 

The Google Announcement that has Changed the Mobile Ballgame

There are more than 1.5 billion mobile internet users worldwide and roughly 80 percent of internet users own a smartphone. If these numbers do not encourage you to take advantage of the growing trend of mobile search, then Google’s recent announcement should give you the final push you need. The changes coming On February 26,…


 

Marketer Spotlight: Mark Fiske, Ancestry.com

Marketer Profile: Mark Fiske is the Vice President of Channel Marketing at Ancestry, a recent BrightEdge customer, a Silicon Valley Search Engine Roundtable founding member and a graduate of Michigan State. Mark has been involved in digital media and search marketing for roughly the last ten years. I met with Mark Fiske recently to discuss…


 

The 3 Pillars of Building an Audience via Organic Search and Content

The explosion of content as a driver of marketing success has left its mark already. Back in 2013, Gartner stated that content creation and management comprised the second largest share of digital marketing budgets – and that was years ago. All marketing channels need content and each channel has its own unique set of practices…


 

Onsite Content: Building Efficient Workflows

Did You Know… That the BrightEdge platform can automatically QA the implementation of optimized content recommendations in just a few steps? BrightEdge can help to save valuable time and resources while ensuring that content recommendations are loaded to spec. Talk with your agency CSM for more information! Example Scenario – Your SEO team is responsible…