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BrightEdge Company News

BrightEdge First To Take SEO Global

Former Baidu Chief Architect Ming Lei Joins as Advisor to Boost Global Presence

San Mateo, Calif. -- January 27, 2011 -- BrightEdge, the world’s first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced it is the first to offer a global SEO platform so companies can reach any market in any corner of the world.

The new global SEO solution made available today is groundbreaking in search marketing. Companies and brands can now leverage a single technology solution to manage their rank across search properties in multiple countries and continents.

The company also announced that former Baidu Chief Architect Ming Lei has joined as a strategic advisor to provide guidance as BrightEdge optimizes their platform for international search engines. As one of the four founding members of Baidu, the largest Chinese search engine, Lei was responsible for developing the core technology that propelled it to the dominant search engine in China.

"Our clients asked us to extend the platform’s reach so they can drive the same ROI globally that they are seeing in the U.S.," said Jim Yu, CEO of BrightEdge. "At home and around the world, the Web is increasingly cluttered and complex. Our clients use BrightEdge to break through this clutter and use natural search as a major revenue driver. Bringing our platform to international search engines will give companies a means to scale and drive new business in ways simply not possible before."

World business software leader Epicor will be using BrightEdge’s technology to expand its SEO initiatives on a global platform. BrightEdge will assist Epicor in scaling internationally and increasing brand awareness and sales opportunities in new markets and countries across the globe.

"As a global ERP and SaaS software provider with operations in over 150 countries, driving ROI from our digital marketing initiatives requires us to have accurate, actionable information at our fingertips that crosses borders and language barriers," said Dawna Olsen, Director, Corporate Marketing, Epicor.  "Until now, there has been no single enterprise class solution to manage SEO around the world.  We couldn’t be more excited about BrightEdge’s international capabilities.  For the first time ever we can be totally confident that our marketers have global SEO data and recommendations that they can use to drive value and ROI."

BrightEdge drives bottom line value for some of the biggest and most recognizable brands across multiple industries, including seven of the top ten Fortune 1000 retailers, and leaders in e-commerce, technology, media and Internet, financial services, and consumer goods. Brands work with BrightEdge to increase their revenue and traffic through the optimization of hundreds of thousands of search terms and near real-time recommendations on improving rank.