Real Time Search is Impacting Your SEO
By inserting recent news, blog, and tweets with little or no authority in the middle of search results, real time search is having a major impact on your SEO. Today, the search engines are using a number of signals - including twitter - to trigger their "Query Deserves Freshness" (QDF) algorithm that increases the importance of recency.
Especially for your branded terms, real time search is fundamentally impacting your SEO. Your #1 rank is now equivalent to a #2, 3, 4 or even higher. And the impact of real time search on organic referrals is huge: we measured a 40% decrease on Google referrals even though search volume increased.
Based on our research, we recommend that any planned launch and news include a coordinated SEO plan. On the flip side, real time search opens new opportunities to displace your competition on their branded keywords.
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Especially for your branded terms, real time search is fundamentally impacting your SEO. Your #1 rank is now equivalent to a #2, 3, 4 or even higher. And the impact of real time search on organic referrals is huge: we measured a 40% decrease on Google referrals even though search volume increased.
Based on our research, we recommend that any planned launch and news include a coordinated SEO plan. On the flip side, real time search opens new opportunities to displace your competition on their branded keywords.
Please enter your contact information to access the complete presentation